Addiction is a very present problem when it comes to smoking cigarettes. Most people know someone who is fighting this day to day battle. Each person may choose to deal with his or her addiction to cigarettes differently. The problem is that there aren’t many safer options to choose from.
One of the most popular choices to help aid with smoking cigarettes is smokeless tobacco. It is implied that smokeless tobacco is a safer source of nicotine. Even though it is considered to be a “safer” alternative to smoking, it can still have a devastating impact on the consumer’s body. A few negative effects that are commonly associated with smokeless tobacco are oral cancer, oropharyngeal cancer, heart disease, and pancreatic cancer. These are some of the main reasons why I believe smokeless tobacco should not be considered as a …show more content…
There is an obvious link to the true motive behind the marketing of cigarettes and smokeless tobacco. The underlying reason is financial gain by any means no matter the cost on the public. There is a direct correlation between cigarette consumption in the United States and the smoke free ordinances that are put into effect. RJ Reynolds, CEO of RJR Tobacco, and Philip Morris, creator of the fire safe cigarette, pushed their smokeless products harder than ever because of this realization.
Between 2006 and 2007, both RJR and Philip Morris leveraged their strongest cigarette brands to promote new moist snuff products such as Camel Snus, Marlboro Snus, and Marlboro Moist Snuff, in test markets around the United States. The new products are line extensions of well-known cigarette brands, giving them a sense of familiarity that may increase their appeal to smokers, and they may promote dual use of both cigarettes and smokeless tobacco products that share the same brand name.
One of the most popular choices to help aid with smoking cigarettes is smokeless tobacco. It is implied that smokeless tobacco is a safer source of nicotine. Even though it is considered to be a “safer” alternative to smoking, it can still have a devastating impact on the consumer’s body. A few negative effects that are commonly associated with smokeless tobacco are oral cancer, oropharyngeal cancer, heart disease, and pancreatic cancer. These are some of the main reasons why I believe smokeless tobacco should not be considered as a …show more content…
There is an obvious link to the true motive behind the marketing of cigarettes and smokeless tobacco. The underlying reason is financial gain by any means no matter the cost on the public. There is a direct correlation between cigarette consumption in the United States and the smoke free ordinances that are put into effect. RJ Reynolds, CEO of RJR Tobacco, and Philip Morris, creator of the fire safe cigarette, pushed their smokeless products harder than ever because of this realization.
Between 2006 and 2007, both RJR and Philip Morris leveraged their strongest cigarette brands to promote new moist snuff products such as Camel Snus, Marlboro Snus, and Marlboro Moist Snuff, in test markets around the United States. The new products are line extensions of well-known cigarette brands, giving them a sense of familiarity that may increase their appeal to smokers, and they may promote dual use of both cigarettes and smokeless tobacco products that share the same brand name.