Since launch in January 2010, the advertisement quickly became a worldwide reach, rally over 11.8million views on YouTube within months. It was created to raise consciousness of the importance of wearing a seat belt. Embrace Life was intentionally created to provide a different point of view from the normal ads which gives the shock in advertising used in road safety. …show more content…
Advantages of seat belts
Seat belts guard the driver in contradiction of injury in a collision. It reduce the chance of driver or passengers whom will be thrown against the dashboard, through the windshield, or out a door that might sprung open in a crash. Adding on, seat belts help keep driver behind the wheel and in control of the car if he have to turn sharply, brake snappishly, or are hit by another vehicle. Seatbelts do no keep one immune from damage, however they do seriously reduce the danger of sever and terminal injuries in a car accident at extraordinary speeds.
Car accidents are the foremost reason of death for people under the age of 35. Wearing a seat belt can avoid death at least half of these accidents. Not wearing a seat belt adds to more death rate than any other single traffic safety related actions. According to the National Highway Traffic and Safety Administration seatbelts saved nearly 12,000 lives in the United States in the year 2000.
Accident can happen to anyone at any time, or at any place. People can change their future by following the safety behaviour. Just remember one thing. The clicking of a seat belt; is the sound of life or