Amnesty International Advertisement Analysis

Domestic abuse is something hard to notice because it can be easily hidden with clothing or makeup. Many people who are abuse fear to seek help because they believe it could put their lives in danger. The abuser causes the victims to live a life full of fear and in silent. The Amnesty International association of human rights created an ad related to abused. The ad portrays a child with a swollen black eye relating him to his mother to reflect a deeper situation.
Many people try not to get involved in domestic abuse cases. They believe that is family issue that needs to be resolved by themselves. Thoses who are being abused cannot get out of this situation by themselves. They need someone to help yet they fear to speak about it. The Amnesty International created an related to domestic abuse. They want people to act if they see …show more content…
The child is also has on all black clothing. The color black represents sadness, loneliness, pain etc… The ad uses the color black to show the hurt this child is going through. This child must feel loneliness as well knowing that no one is doing nothing to help he and his mother. The color black could also represent the fact that domestic abuse is something that is not really talked about in society as it should. Domestic violence is something that is put to the back and left for people to resolve on their own.
The picture has very low lighting. The little lighting the picture has is all directed towards the child's bad eye. This ad want to open people's eyes to realise that domestic abuse is real and it needs to be addressed. While domestic abuse keep being pushed to the dark is something that will continue to happen until someone stops it. The domestic abuse topic is always hidden on the shadows and is something that needs to be brought out to the light. The lighting towards the child’s bad eye is used to represent that the ad is being used to bring out domestic abuse out to the