Thanks to Kanye West who brought this topic to the masses. He not only brought this controversial topic to his viewers in an informative way but also artistic, with his music. He not only addresses the conflict in Sierra Leone but also makes a music video on it rapping about his personal upcoming. “Diamonds from Sierra” directed by Hype Williams, published on July 4, 2005. Kanye West introduces its viewers to illicit diamond trading by displaying images of child laborers and the work environment. Also, displays images of older Caucasian males selling diamonds to its customers to profit off blood diamonds which were extracted by the exploitation of African laborers. West is featured as the one who liberated the child laborers by crashing into a jewelry store in his music video. Critics could argue that West’s video shows him as a conceited artist but I argue that the video was successfully executed because it is both creative and culturally relevant considering it successfully takes a stance against the illicit diamond trade. Accordingly, the video inspires many people to make informed choices when preparing to purchase an engagement
Thanks to Kanye West who brought this topic to the masses. He not only brought this controversial topic to his viewers in an informative way but also artistic, with his music. He not only addresses the conflict in Sierra Leone but also makes a music video on it rapping about his personal upcoming. “Diamonds from Sierra” directed by Hype Williams, published on July 4, 2005. Kanye West introduces its viewers to illicit diamond trading by displaying images of child laborers and the work environment. Also, displays images of older Caucasian males selling diamonds to its customers to profit off blood diamonds which were extracted by the exploitation of African laborers. West is featured as the one who liberated the child laborers by crashing into a jewelry store in his music video. Critics could argue that West’s video shows him as a conceited artist but I argue that the video was successfully executed because it is both creative and culturally relevant considering it successfully takes a stance against the illicit diamond trade. Accordingly, the video inspires many people to make informed choices when preparing to purchase an engagement