Pomegranate Juice Advertisement Analysis

Antioxidants from 100% pomegranate juice (Pom Wow) will help cheat death according to the controversial advertisement. While the benefits of the antioxidants are genuinely beneficial, where is the scientific evidence to support the claim that one glass day can prevent death and disease? A broken noose around the neck of the bottle with the words “Cheat Death” catches the eye and influences you to buy pomegranate juice. This advertisement will generate a reaction in the manner of an increased number of consumers purchasing Pom Wonderful 100% juice resulting in mass production and higher profits. The Wonderful Company’s cheat death advertisement for pomegranate juice, while controversial will gain the interest of the public and achieve the intention of higher profits. A broken noose around the neck of an ordinary juice bottle immediately catches the consumer’s eyes influencing them to stop and look at the advertisement. Upon further look, the striking words of cheat death draw you in creating an interest in answering the question, how. This unsettling image calls for the public to buy Pom Wow juice and drink it because it will aid in cheating death. The bottom of the advertisement is a …show more content…
Pomegranate’s unique and powerful antioxidant called punicalagin has the capacity to provide protection against heart diseases, stroke, and cancer of both heart and prostate. Karimi writes that “PJ gains lots of attractions due to its remedial and preventative roles against prostate cancer. Its ability in inhibiting cell growth and inducing apoptosis has been confirmed” (63). Extracts from the fruit also regulates blood sugar levels, reducing body fat mass, and prevent weight gain, thus indirectly lowering cardiovascular risk. High body fat mass leads to a higher risk of ischemic stroke, a common type that is caused by blockage or constriction of the blood