Pharmaceutical Advertising

720 Words 3 Pages
“Consumers do not buy products. They buy product benefits,” was once said by David Ogilvy, the man known as the father of advertisements. We see advertisements in various ways such as television commercials, newspaper and magazine ads, and social media. We may not always realize that these ads may influence us to do certain things or to buy certain products, but they do. For example, as people, we see many commercials that advertise medicines from things that extend from an antiviral for the flu to intrauterine contraceptive device (IUD) that prevent women from becoming pregnant. Pharmaceutical advertisements are seen in our daily life to convince us to take medicines by targeting certain audiences and convincing us the positives and not always …show more content…
In the article, “What You Should Know About Your Medications,” an interview with pharmacist T. Mark Woods, a medication is determined by the Food and Drug Administration (FDA) to be a prescription or over the counter after it has been monitored to see the potential for adverse effects and other risks that prove which one it should be (1). This means that a drug’s classification is based on the fact if it can cause serious side effects, and should this be the case, it is classified as a prescription. According to the article, “Basics of Drug Ads,” “a drug is prescription only when medical professionals must supervise its use because patients are not able to use the drug safely on their own” (1). This article also states that because of this, Congress had to lay out requirements for prescription and over the counter drugs. Secondly, Congress gave the FDA the ability to oversee drug advertisements. However, the Federal Trade Commission (FTC) oversees the ads for over-the-counter or non-prescription drugs (1). Secondly, some people may believe a main distinction between an over the counter medication and a prescription is the amount of strength they provide a consumer. However, according to the same article, this is not the case. T. Mark Woods states, “A common myth is that because a drug is OTC, it is safe” (1). He uses …show more content…
Brand name drugs are defined as “a drug that has a trade name and is protected by patent,” according to Vocabulary.com. Secondly, as a result of a drug being a brand name, the drug can only be produced and sold only by the company holding the patent. Generic drugs are defined as “the official established nonproprietary name assigned to a drug,” according to the Medical Dictionary. Secondly, this source also states that a drug is licensed under its generic name, and all manufacturers of the drug list it by its generic name. An example of a brand name compared to a generic drug is metformin, the generic name of the drug that is used to treat diabetes. An example of a brand name of this drug is Glucophage. Some people may believe that there are significant differences between a brand name and generic drug, however this is not the case. According to the article, “Generic Drugs, Are They as Good as Brand-Names,” and doctor Melissa Stoppler, “generic drugs have exactly the same dosage, intended use, effects, side effects, route of administration, risks, safety, and strength as the original drug. (1)” Secondly, according to this article, generic and brand name drugs have the same effectiveness and safety (1). These drugs are similar in that they work as fast and effectively as the

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