More often than not, between two people, a quick search on Google about a current event will output different results. The “Top Picks” on their Netflix home screens will not match up. The advertisements that constantly pop up on the sides of their screens may depict the pair of pants or shoes that they were looking at only a day ago on an unrelated website. Major-league companies like Google, Yahoo, and Facebook have the vast majority of their users oblivious to their unceasing content censorship practices. The online gatekeepers are subtly tracking the user, collecting personal data based on his or her viewing habits. With access to personal trails of data, these companies can manipulate search results and news feeds, conforming them to the viewer’s interests. In other words, all users have their own filter bubble. Their search results are personalized and unique and reflect only their preferences. On the large, users are not even aware of the algorithms working to alter their flow of
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Orwell imagined a society overwhelmingly controlled by the government. Newspeak was designed to get rid of unnecessary words and shrink the potential for people in this novel to think freely. As a result, this language was meant to restrict thought, instead of broadening ideas, feelings, interests, and opinions. Filtering algorithms play a similar role by preventing content overload. The algorithms are like the government, deciding what people get to know. The filtered and edited Newspeak language represents the bubble. Users are stuck in the filter bubble cycling through bias information, as these algorithms edit out information that seems irrelevant and useless, and this can keep a viewer from picking apart and analyzing his or her passions and
Orwell imagined a society overwhelmingly controlled by the government. Newspeak was designed to get rid of unnecessary words and shrink the potential for people in this novel to think freely. As a result, this language was meant to restrict thought, instead of broadening ideas, feelings, interests, and opinions. Filtering algorithms play a similar role by preventing content overload. The algorithms are like the government, deciding what people get to know. The filtered and edited Newspeak language represents the bubble. Users are stuck in the filter bubble cycling through bias information, as these algorithms edit out information that seems irrelevant and useless, and this can keep a viewer from picking apart and analyzing his or her passions and