Alanna Croysdale
Mrs. Werner
IB Lang and Lit SL I
15 September 2017
AZEK deck ad
This print ad views a deck in the shape of a painter’s pallet from the top. It has colorful flowers placed around the edges of the deck and two people cooking a healthy, delicious looking meal in the center. It’s set on a field of perfect dark green grass and the lighting is focused on the deck. A short message, in white and gold, below the deck states “Create an enduring masterpiece”. At the bottom of the ad in a small, insignificant font, there are more details and the company logo.
The ad immediately catches the viewer’s eye with its painting pallet that is also a deck. The bright lighting at the center and shading around the edges forces the focus to the deck.
Mrs. Werner
IB Lang and Lit SL I
15 September 2017
AZEK deck ad
This print ad views a deck in the shape of a painter’s pallet from the top. It has colorful flowers placed around the edges of the deck and two people cooking a healthy, delicious looking meal in the center. It’s set on a field of perfect dark green grass and the lighting is focused on the deck. A short message, in white and gold, below the deck states “Create an enduring masterpiece”. At the bottom of the ad in a small, insignificant font, there are more details and the company logo.
The ad immediately catches the viewer’s eye with its painting pallet that is also a deck. The bright lighting at the center and shading around the edges forces the focus to the deck.