Word of mouth is actually the centre of the marketing universe.people talk about ads that they see and its the talk that persuades one to buy the product .the main target to create positive word of mouth is based on how the marketer’s relationship is with the customers .
If you ask adults or youngsters why word of mouth is very powerful ,they will surely say that it is because of its objective and plan .
Word of mouth has its separate credibility and it is thousand times more powerful than conventional marketing .
Because of independent credibility it explains why word of mouth is sometimes negative ,when people ask someone about a product ,they are likely to ask “have u had any trouble with this particular