This relates to the phallic symbolism with the gun because load has two connotations in this case. One is load as in a load of bullets in a gun. The other refers to a load of semen. The last part of the billboard that is noticed is the movie title, Deadpool. The design of the wording is the same color and texture of Deadpool’s suit. This is either for visual pleasure or, the more likely case, to inform audiences that Deadpool is the person in the suit.
The white background is jarring against the color of the billboard. The contrast between the two makes it much easier for audiences to know what to focus on. The chunking of the billboard makes it visually appealing to all audiences. The wording across the top and Deadpool’s extended leg run parallel along the length of the page. These two things act as a guide for the viewer and lead eyes to the content that the creators want to have