The number one way to get a business or product recognized is doing an advertisement. Advertising has been around for many years. People hear ads from radio stations and television and see billboards while driving down interstate I-80. When advertising first became upon us, they were simple and were straight forward. As it progressed ads got more complicated and started sending more than one message to the readers, just like the ad Crest 3D White Luxe Diamond Strong Collection. The Crest 3D White Luxe Diamond Strong Collection ad explicitly sells whitening toothpaste, but it implicitly sells confidence and happiness to people ages seventeen and older.
The pretty woman in the advertisement is smiling beautifully with big, white teeth, while chewing on the end of her sunglasses. The first thing you look at when you see the ad is her teeth; it is the main focal point. The …show more content…
The first thing I noticed was the girl smiling, and that triggered me to think that if you have brighter and whiter teeth then you would be motivated to smile more and be more happy. Then you wouldn’t feel like you need to hide your smile when you laugh or just smile in general. The second message I thought was involved was it would boost your self confidence. If you have self confidence then you will be confident in what you believe in. In the ad the girl in it, is just an ordinary girl, smiling, which would be an etho. She isn’t famous or well-known for anything. While smiling, showing off her bright pearly whites, she has her sunglass stem in between her teeth. This is showing that she is cheerful and playful. Having a bright white smile would make you have confident in your teeth, even if you don’t have the straightest teeth. From my own experience from using this product, I can say it works. I’ve never had bright white teeth until I started to use this