smartphone platform.
With smartphones today, consumers are given the option to download games to play in their free time. Being that smartphones have become so easy to get ahold of, children can get phones. A majority of the games on the phones are free, but in order to afford putting out a game that is free to consumers they have to include advertisements in the games. These advertisements are very frequent and are unavoidable to the consumers. Seeing that one of the biggest uses of smartphones for children are the games and apps, they are exposed to a great amount of different advertisements. Many of these advertisements consist of other games that you can get on your smartphone. There are options to turn off the advertisements, but the user would have to pay a fee to turn them off and people pay this fee because of the annoyance that are the advertisements.
Some companies are even aware of how much consumers dislike advertisements and have even built their entire services around the idea of not having advertising. These services include Netflix, Hulu, and YouTube however, …show more content…
This goes back to children as young as 3-6 years old. A study conducted by Yurtsever (2016) looked into the effects that advertisements had on children in these age groups. This study found what children preferred based on their age and gender, but it also identified what caused children to be drawn to certain advertisements. What was found was that when characters in the advertisements had personalities that the children preferred, that they would end up becoming more easily accepting of that product (Yurtsever, 2016). When children are more accepting of a product it is more likely that they will want to buy it. With that companies try to make characters in advertisements just so that they can just get the gain the backing of the
With smartphones today, consumers are given the option to download games to play in their free time. Being that smartphones have become so easy to get ahold of, children can get phones. A majority of the games on the phones are free, but in order to afford putting out a game that is free to consumers they have to include advertisements in the games. These advertisements are very frequent and are unavoidable to the consumers. Seeing that one of the biggest uses of smartphones for children are the games and apps, they are exposed to a great amount of different advertisements. Many of these advertisements consist of other games that you can get on your smartphone. There are options to turn off the advertisements, but the user would have to pay a fee to turn them off and people pay this fee because of the annoyance that are the advertisements.
Some companies are even aware of how much consumers dislike advertisements and have even built their entire services around the idea of not having advertising. These services include Netflix, Hulu, and YouTube however, …show more content…
This goes back to children as young as 3-6 years old. A study conducted by Yurtsever (2016) looked into the effects that advertisements had on children in these age groups. This study found what children preferred based on their age and gender, but it also identified what caused children to be drawn to certain advertisements. What was found was that when characters in the advertisements had personalities that the children preferred, that they would end up becoming more easily accepting of that product (Yurtsever, 2016). When children are more accepting of a product it is more likely that they will want to buy it. With that companies try to make characters in advertisements just so that they can just get the gain the backing of the