Essay about Are Reviews For Trade Editor Unbiased?
From The US Review: Who Pays for Book Reviews
“We are a capitalist society, and profit drives many editorial decisions. Any author who manages his/her own marketing has run into a media outlet (print, radio, etc.) that has promised increased coverage with the purchase of advertising space or time. While many local newspapers still hold an air of integrity, these venues are drying up faster than the rapidly fading printed news industry.”
“One byproduct is that the large commercial presses, by virtue of supplying the economic lifeblood to the publishing media, control what reaches the reading public. Due to either politics or economics, certain genres and ideas are not desirable to large presses, and therefore, vital topics are kept from the public discourse, while excellent independent press authors go unnoticed.”
“In the end, they turn to the Internet for help. A survey of the web reveals hundreds of review outlets—some specialized, others general. Many of these reviewers write for free, and their coverage is professionally uneven. These are hobby sites.”
SUBTLE WAY TO GET REVIEWS: NETWORKING ON READER FORUMS
Authors looking to promote books and meet reviewers and book bloggers: use these free forums to reach a vast audience of book lovers. Networking with readers - your future reviewers - is the best way to become known and have your books read and reviewed. 1. Goodreads http://www.goodreads.com
Use your free membership…