In conclusion, it is imperative for Arch Grants to take a multistep process to appeal to LGBT*QIA individuals. By introducing this new system, we expect for there to be an dramatic increase in applicants who identify as LGBT*QIA. Our recommendations will help to improve the current application, office structure, social media platform, and outreach performance in order to ensure this return.
MCCP Project Report
Arch Grants seeks to increase the LGBT*QIA representation on its applicant teams. LGBT*QIA is an umbrella term used to refer to the overarching community, including individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, and/or asexual. Once Arch Grants attracts this more …show more content…
According to an article written about the impact of social media marketing, social networking can “help find talent, build brand awareness, find new customers, and help conduct brand intelligence and market research” (Langavel & Vanmathi 349). Although Arch Grants had been effectively maintaining its presence on Facebook, Twitter, and Google Ads, the same could not be said for LinkedIn and Instagram. Thus, in order for Arch Grants to better market its message, we decided that expanding both its LinkedIn and its Instagram usage would not only accomplish this purpose, but would also be relatively costless to …show more content…
Instagram was one of the world’s fastest growing social media platforms. Appealing to the younger generation, Instagram was perfect for building a global following of bright, young entrepreneurs. Thus, we saw an opportunity for Arch Grants to become pioneers in social media marketing by building its presence on a platform not many of its competitors were using, such as Capital Innovators, SixThirty, and Cultivation Capital, which are all venture capital firms. Potential posts on Instagram would include various everyday happenings to demonstrate the working environment at Arch Grants, Arch Grants at any events that show its support of a particular movement (e.g. a gay pride parade for the LGBT movement), and any significant accomplishments that its funded startups make. If implemented and used properly, Instagram could result in a potentially high conversion rate in a relatively new
MCCP Project Report
Arch Grants seeks to increase the LGBT*QIA representation on its applicant teams. LGBT*QIA is an umbrella term used to refer to the overarching community, including individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, and/or asexual. Once Arch Grants attracts this more …show more content…
According to an article written about the impact of social media marketing, social networking can “help find talent, build brand awareness, find new customers, and help conduct brand intelligence and market research” (Langavel & Vanmathi 349). Although Arch Grants had been effectively maintaining its presence on Facebook, Twitter, and Google Ads, the same could not be said for LinkedIn and Instagram. Thus, in order for Arch Grants to better market its message, we decided that expanding both its LinkedIn and its Instagram usage would not only accomplish this purpose, but would also be relatively costless to …show more content…
Instagram was one of the world’s fastest growing social media platforms. Appealing to the younger generation, Instagram was perfect for building a global following of bright, young entrepreneurs. Thus, we saw an opportunity for Arch Grants to become pioneers in social media marketing by building its presence on a platform not many of its competitors were using, such as Capital Innovators, SixThirty, and Cultivation Capital, which are all venture capital firms. Potential posts on Instagram would include various everyday happenings to demonstrate the working environment at Arch Grants, Arch Grants at any events that show its support of a particular movement (e.g. a gay pride parade for the LGBT movement), and any significant accomplishments that its funded startups make. If implemented and used properly, Instagram could result in a potentially high conversion rate in a relatively new