THE ARAVIND EYE HOSPITAL
The Aravind Eye Hospital was established in 1976 by Dr. Govindappa Venkataswsamy. Dr. G. Venkataswamy started the hospital with one goal to provide quality eye care at reasonable cost. He started a hospital with 20-beds in Madurai, India and now owns seven hospitals with 4,000 beds in total. He achieved this through adopting the characteristics of fast food restaurants in America. George Ritzer named this process of adopting characteristics of a fast food restaurant as "McDonaldization" in his book The McDonaldization of Society.
Dr. G. Venkataswamy graduated with a bachelor's degree in medicine from Madras University in 1944. He was inspired by Mahatma Gandhi to serve his country and he did so by joining The Indian …show more content…
But the main reason behind his success was his smart use of a sociological phenomenon called McDonaldization.
McDonaldization is described as "The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."(George Ritzer, 2004). George Ritzer has named this process after the great fast food chain called McDonald's. According to him, organizations which use McDonaldization have succeeded because they offer consumers, workers and managers efficiency, calculability, predictability, and control. And thus making efficiency, calculability, predictability and control the four main dimensions of …show more content…
Efficiency is defined as the optimum method of doing any work. Aravind group of hospitals is a very efficient organization. Dr.G.Venkataswamy achieved this by designing an innovative "assembly" line system for surgery. Patients are prepared for surgery in groups by ophthalmic assistants doing most of the preparatory work so that the surgeons could focus on the surgery. When the operation is completed, the supplies are quickly refurbished as the next patient is brought in the room. The treated patients are transported to the recovery room. Each operating room, except those rooms used for complicated operations, have two or three operating tables as a way of efficiently utilizing the supporting staff. Each operating table had multiple sets of instrument and support staff to ensure that the waiting time between surgeries was nearly zero. The same principle is used for the outpatient examination: support staff carry out all the routine diagnostic procedures. The ophthalmologist performs only those tasks that require clinical judgment based on their medical knowledge. This process doesn't just enhances the utilization of the resources but also improves the quality of the treatment. This makes Aravind the most efficient hospital in the world. So while the average ophthalmologist in India performs 400 surgeries a year, at Aravind a doctor performs about 2,000 surgeries a year. That is
The Aravind Eye Hospital was established in 1976 by Dr. Govindappa Venkataswsamy. Dr. G. Venkataswamy started the hospital with one goal to provide quality eye care at reasonable cost. He started a hospital with 20-beds in Madurai, India and now owns seven hospitals with 4,000 beds in total. He achieved this through adopting the characteristics of fast food restaurants in America. George Ritzer named this process of adopting characteristics of a fast food restaurant as "McDonaldization" in his book The McDonaldization of Society.
Dr. G. Venkataswamy graduated with a bachelor's degree in medicine from Madras University in 1944. He was inspired by Mahatma Gandhi to serve his country and he did so by joining The Indian …show more content…
But the main reason behind his success was his smart use of a sociological phenomenon called McDonaldization.
McDonaldization is described as "The process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."(George Ritzer, 2004). George Ritzer has named this process after the great fast food chain called McDonald's. According to him, organizations which use McDonaldization have succeeded because they offer consumers, workers and managers efficiency, calculability, predictability, and control. And thus making efficiency, calculability, predictability and control the four main dimensions of …show more content…
Efficiency is defined as the optimum method of doing any work. Aravind group of hospitals is a very efficient organization. Dr.G.Venkataswamy achieved this by designing an innovative "assembly" line system for surgery. Patients are prepared for surgery in groups by ophthalmic assistants doing most of the preparatory work so that the surgeons could focus on the surgery. When the operation is completed, the supplies are quickly refurbished as the next patient is brought in the room. The treated patients are transported to the recovery room. Each operating room, except those rooms used for complicated operations, have two or three operating tables as a way of efficiently utilizing the supporting staff. Each operating table had multiple sets of instrument and support staff to ensure that the waiting time between surgeries was nearly zero. The same principle is used for the outpatient examination: support staff carry out all the routine diagnostic procedures. The ophthalmologist performs only those tasks that require clinical judgment based on their medical knowledge. This process doesn't just enhances the utilization of the resources but also improves the quality of the treatment. This makes Aravind the most efficient hospital in the world. So while the average ophthalmologist in India performs 400 surgeries a year, at Aravind a doctor performs about 2,000 surgeries a year. That is