FINDINGS
70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.
60% of the respondents say monthly sales turn over is above 200 tones
84% respondents claims that the fast moving cement brand is Arasu.
Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.
88% of the respondents do not have any problem and 8% of the respondents have packaging problem and 6 % of the respondents have delivery problem.
More than half (60%) of the dealers prefer Arasu cement because of the profit margin enjoyed, while advertising, credit period …show more content…
Next comes Dalmia felt by 19% of the dealers.
All the dealers are satisfied by the dealership support provided by Arasu cement, and everyone is interested in continuing with the dealership of Arasu. And the overall satisfaction stands at 96% among the dealers.
CHAPTER –VII
7.1 SUGGESTIONS AND RECOMMENDATIONS
Direct selling to builders and construction companies should be intensified.
Dealers can be asked to under take their own promotional activities like regional advertising etc., on a cost sharing basis.
Promoting the brand through wall paintings can bring more awareness. Such responsibilities can be given to the dealers themselves.
Although brand availability is better for Arasu cement, it should be improved as only 50% of the dealers appreciate it. This naturally will lead to better sales and satisfaction of the …show more content…
What type of problem do you face in the delivery & purchase of Arasu Cement? a. Bad Packing. b. Lack of timing. c. Insufficient delivery. d. No problem.
6. Whether the Arasu cement delivery their product based on the customer requirements? a. Yes. b. No.
7. Does the company replace their damaged product(Packaging)
a. Yes. b. No.
8. Can you get sufficient quantity of Arasu cements as required from the Company?
a. Yes. b. No.
9. Which is the fastest moving brand in your shop? a. Arasu b) Ramco c) Birla Super d. Dalmia
Please Specify ___________________________________________
And why ______________________________________________
10. Rate the brands of cement against the following attributes
Attributes/Brand Arasu Ramco Birla Super Dalmia
Price
Credit Period
Advertisement
Allowance
Profit Margin
11. Rate the following brands based on quality
a. Arasu b. Ramco c. Birla super d. Dalmia
12. Factors influencing Arasu cement (Rate the following)
a. Credit Period b. Agency support
c. Advertising e. Profit Margin
13. Are you satisfied the dealer service provided by Arasu
70% of the respondents belong to the age group of 30-45, and 66% of the respondents have 5-10 years experience.
60% of the respondents say monthly sales turn over is above 200 tones
84% respondents claims that the fast moving cement brand is Arasu.
Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.
88% of the respondents do not have any problem and 8% of the respondents have packaging problem and 6 % of the respondents have delivery problem.
More than half (60%) of the dealers prefer Arasu cement because of the profit margin enjoyed, while advertising, credit period …show more content…
Next comes Dalmia felt by 19% of the dealers.
All the dealers are satisfied by the dealership support provided by Arasu cement, and everyone is interested in continuing with the dealership of Arasu. And the overall satisfaction stands at 96% among the dealers.
CHAPTER –VII
7.1 SUGGESTIONS AND RECOMMENDATIONS
Direct selling to builders and construction companies should be intensified.
Dealers can be asked to under take their own promotional activities like regional advertising etc., on a cost sharing basis.
Promoting the brand through wall paintings can bring more awareness. Such responsibilities can be given to the dealers themselves.
Although brand availability is better for Arasu cement, it should be improved as only 50% of the dealers appreciate it. This naturally will lead to better sales and satisfaction of the …show more content…
What type of problem do you face in the delivery & purchase of Arasu Cement? a. Bad Packing. b. Lack of timing. c. Insufficient delivery. d. No problem.
6. Whether the Arasu cement delivery their product based on the customer requirements? a. Yes. b. No.
7. Does the company replace their damaged product(Packaging)
a. Yes. b. No.
8. Can you get sufficient quantity of Arasu cements as required from the Company?
a. Yes. b. No.
9. Which is the fastest moving brand in your shop? a. Arasu b) Ramco c) Birla Super d. Dalmia
Please Specify ___________________________________________
And why ______________________________________________
10. Rate the brands of cement against the following attributes
Attributes/Brand Arasu Ramco Birla Super Dalmia
Price
Credit Period
Advertisement
Allowance
Profit Margin
11. Rate the following brands based on quality
a. Arasu b. Ramco c. Birla super d. Dalmia
12. Factors influencing Arasu cement (Rate the following)
a. Credit Period b. Agency support
c. Advertising e. Profit Margin
13. Are you satisfied the dealer service provided by Arasu