Applying this model to BMCs’ strategic plan could be beneficial because, as identified from the SWOT analysis (see appendix A) the care home market is encountering changes in demographics, something that is of relevance is the idea that “old age is getting younger” (Gerstorf et al 2015) this would suggest that what currently works for BMC, wouldn’t be successful in the future.
Therefore, Blue Ocean Strategy allows BMC to diversify their product to eliminate traditional features of its care homes that simply won’t be of value to its' future customers, and introduce features that add value to their product. Another way in which BMC could adopt a Blue Ocean Strategy stems from the idea of intergenerational care between care homes and younger children.
Therefore, Blue Ocean Strategy allows BMC to diversify their product to eliminate traditional features of its care homes that simply won’t be of value to its' future customers, and introduce features that add value to their product. Another way in which BMC could adopt a Blue Ocean Strategy stems from the idea of intergenerational care between care homes and younger children.