Applying Duty-Based Ethics To The Mattel Case

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Introduction In this Module 4 Case Assignment we will be applying duty-based ethics, also referred to as, deontological ethics to the Mattel case study. Thus, the preliminary aspect of this case assignment will be to define duty ethics. To be followed by a selection of two ethical matters of contention, developed by the Mattel case. Lastly, we will analyze the method in which duty ethics by virtue, projects to us the ethical essence of those previously elected choices. With that being said, let us inaugurate this paper by defining deontological ethics.
Duty-Based Ethics
Encyclopedia Britannica goes onto delineate deontological ethics, as an ideology which places prominence on the amalgamation of moral obligation and the integrity of humanitarian conduct (Editors, 2015). By the same token, the BBC article which was provided to us as a reference with respect to this topic of interest. Likewise, echoes similar notions, as well, to those of the encyclopedia reference. For instance, the BBC article stresses that a deontological ethical system gravitates towards fixating on yielding equalized reverence toward all individuals’ (Duty-based ethics, 2014). Moreover, the encyclopedia goes onto make reference with regard to an action being, “considered morally good because of some characteristic of the action itself,
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Moreover, we singled out two ethical issues faced by this organization. We learned that the company addressed such issues within their code of conduct. However, it is this student’s overall assumption that this organization attempted to impede such mishaps from occurring, employing principles which seem to resemble deontological dogma. Nevertheless, we could only surmise that these cases that were illustrated earlier, perhaps somehow mysteriously fell through the cracks so to

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