Applications of Foresight Essay

1574 Words Feb 26th, 2012 7 Pages
Application of foresight in corporations
12th Session of the UNIDO General Conference EUR and NIS Regional Round Table Vienna, 5 December 2007
Dr. Frank Ruff Daimler AG Society and Technology Research Group Berlin, Palo Alto, Kyoto

Agenda

A

Why Corporate Foresight?

B

A closer look at Corporate Foresight

C

Implications for UNIDO

D

Q & A, Discussion

UNIDO 5 December 2007 / Dr. Frank Ruff

2

Why Corporate Foresight? History of Future Studies/Foresight

Foresight embedded in enterprises
First Think Tanks in enterprises
(e.g. Shell, Toyota, Daimler-Benz)

Corporate Foresight: Innovation and Technology Analysis Establishment of new (e.g. Daimler-Benz, variants and diffusion Siemens, Philips) of
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Frank Ruff

4

Why Corporate Foresight? Knowledge about the future and the reach of decisions
Strength of influence

Opportunity/potential to influence the future

Activity profile of top management

Research
UNIDO 5 December 2007 / Dr. Frank Ruff

Development

Testing

Series production
5

Why Corporate Foresight? Promoting a Push-Pull-Balance

Imbalance ?

Market Pull Customer needs Technology Push Technologically driven innovations Foresight-based look at market developments

UNIDO 5 December 2007 / Dr. Frank Ruff

6

Why Corporate Foresight? Drivers and consequences Drivers
• Enhanced focus on technology and/or business innovation • Higher stakes (risks/opportunities) • Increasing knowledge and research intensity of value creation in many branches

Consequences
• Technology roadmapping • Integrated market and technology foresight • Contextual and wholistic (3600)) thinking • Multidisciplinary, integrated knowledge bases

UNIDO 5 December 2007 / Dr. Frank Ruff

7

Why Corporate Foresight? Contextual and holistic thinking

UNIDO 5 December 2007 / Dr. Frank Ruff

8

Why Corporate Foresight? Drivers and consequences Drivers
• Enhanced focus on technology and/or business innovation • Higher stakes (risks/opportunities) • Increasing knowledge

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