A. SWOT
STRENGHTS
• Strong market position and consumer trustworthiness and loyalty.
• Leading brand in its own industry
• Effective and efficient marketing and advertising teams.
WEAKNESSES
• Company’s products are expensive compared to competitors’ products.
• Legal issues about patents.
• Increasing component prices and competition current margins will not be sustained.
OPPORTUNITIES
• Smartphone and tablet markets are growing.
• Apple patents are often infringed by its competitors.
• The growth of mobile advertising market. THREATS
• Rapid technological change.
• Domination of Android, affecting the market share.
• Price pressure from competitors, specifically Samsung over key components.
A.1. Internal Factor Analysis Summary (IFAS)
Internal Factors Weight Rating Weighted Score …show more content…
This just means that Apple Company knew how to juggle its opportunities and its threats. They wisely take advantage of any possible opportunities for further development and growth of the company. On the other hand, they handle and deal with threats with utmost caution and they strategize on how to minimize these threats.
SWOT Matrix
Strengths-Opportunities Strategic Options
(Offensive and Proactive Actions) Weaknesses-Opportunities Strategic Options
(Defensive and Proactive Actions)
1. Use their current market position to influence and promote awareness of their product. (S1,O3)
2. Continue developing technology. (S2,O1) 1. Advertise the benefits of having an Apple product like the safety of a having a worm and virus free computer by using their products. (W1,O3)
2. Take advantage of online market; launch different innovations of the new products. (W3,O3)
Strengths-Threats Strategic Options
(Offensive and Reactive Actions) Weaknesses-Threats Strategic Options
(Defensive and Reactive Actions)
1. Expand market to stop customers from looking to competitors.
STRENGHTS
• Strong market position and consumer trustworthiness and loyalty.
• Leading brand in its own industry
• Effective and efficient marketing and advertising teams.
WEAKNESSES
• Company’s products are expensive compared to competitors’ products.
• Legal issues about patents.
• Increasing component prices and competition current margins will not be sustained.
OPPORTUNITIES
• Smartphone and tablet markets are growing.
• Apple patents are often infringed by its competitors.
• The growth of mobile advertising market. THREATS
• Rapid technological change.
• Domination of Android, affecting the market share.
• Price pressure from competitors, specifically Samsung over key components.
A.1. Internal Factor Analysis Summary (IFAS)
Internal Factors Weight Rating Weighted Score …show more content…
This just means that Apple Company knew how to juggle its opportunities and its threats. They wisely take advantage of any possible opportunities for further development and growth of the company. On the other hand, they handle and deal with threats with utmost caution and they strategize on how to minimize these threats.
SWOT Matrix
Strengths-Opportunities Strategic Options
(Offensive and Proactive Actions) Weaknesses-Opportunities Strategic Options
(Defensive and Proactive Actions)
1. Use their current market position to influence and promote awareness of their product. (S1,O3)
2. Continue developing technology. (S2,O1) 1. Advertise the benefits of having an Apple product like the safety of a having a worm and virus free computer by using their products. (W1,O3)
2. Take advantage of online market; launch different innovations of the new products. (W3,O3)
Strengths-Threats Strategic Options
(Offensive and Reactive Actions) Weaknesses-Threats Strategic Options
(Defensive and Reactive Actions)
1. Expand market to stop customers from looking to competitors.