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Apple thrives on its ability to produce its own “operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.” (Annual Report, page 1) Herein lies Apple’s competitive advantage, their ability to produce products that seem attractive and easy to use for the consumer. Another core competence instrumental to Apple’s competitive advantage is the effectiveness of retaining their customer base and growing it because of their dedication to customer service.
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Apple essentially relies on its ability to innovate internally. This keeps their company from becoming “just another company.” Apple’s products differentiate themselves from the rest of the pack by setting new standards with their technology. Apple is also very technically sound, as in their commitment to customer service is another appealing factor towards why consumers are drawn to their products. Apple’s organizational structure has allowed every bit of success for its
Apple essentially relies on its ability to innovate internally. This keeps their company from becoming “just another company.” Apple’s products differentiate themselves from the rest of the pack by setting new standards with their technology. Apple is also very technically sound, as in their commitment to customer service is another appealing factor towards why consumers are drawn to their products. Apple’s organizational structure has allowed every bit of success for its