Applebee's Neighborhood Grill And Bar Case Study

Applebee’s was first started on November 19, 1980 in Decatur Georgia by Bill and T.J. Palmer and their first store was originally opened up for edibles and elixirs. After opening up their second restaurant in in 1983 the pair sold their company to W. R. Grace and Company. During the transaction Bill Palmer was named the president of Applebee’s division and later became and Applebee’s franchise who now owns more than three dozen Applebee’s restaurants. Later in 1986 the company’s concept was changed to Applebee’s Neighborhood Grill & Bar to reflect Palmers Original Concept. A couple of years later the rights to the concept was purchased by Abe Gustin and John Hamra. Their headquarters was originally located in Kansas City, Missouri but later relocated to Overland Park, Kansas and a later one to Lenexa, Kansas. In 2011 there was an announcement that it will be relocating to …show more content…
A lot of the food that is served at their restaurants could be detrimental to one’s health. On their menu, they only serve 5 healthy meal options. On their 2 for $20 selection or 2 for $25, where two meals are given for either price given. Those selected meals are a total of 10. None of those meals are healthy. There should be a healthier selection. There are many vegetarians and or vegans who more than likely have families who love to eat meat, chicken or fish and can’t decide where to eat. Adding healthy options will definitely increase sales. Applebee’s should really think about being customer friendly when it comes to families who have children with severe allergies and cannot have what is on the menu. Online there are complaints coming from families who have experienced a bad visit. These families bring “Safe” foods for their children and the manager of the restaurant won’t approve of this. Retraining managers in the customer care and friendly service area is a must and will