Applebee’s background information
Applebee’s International is a company that deals in casual dining segment in the United States restaurant sector. The company has franchises and operations in more than 1,100 restaurants with the name Applebee’s Neighborhood Grill and bar and in these restaurants it owns a quarter of them. The foods and drinks are offered are of high quality but moderately priced and they are offered in an informal and friendly environment. The company has continued to expand tremendously and they have a target of reaching 1,800 outlets as its goal (In Smith, 2013).
The first Applebee’s restaurant was started by William Palmer and his wife named T.J Applebee’s in 1980 in Atlanta. T.J Applebee’s restaurant was very successful
Applebee’s International is a company that deals in casual dining segment in the United States restaurant sector. The company has franchises and operations in more than 1,100 restaurants with the name Applebee’s Neighborhood Grill and bar and in these restaurants it owns a quarter of them. The foods and drinks are offered are of high quality but moderately priced and they are offered in an informal and friendly environment. The company has continued to expand tremendously and they have a target of reaching 1,800 outlets as its goal (In Smith, 2013).
The first Applebee’s restaurant was started by William Palmer and his wife named T.J Applebee’s in 1980 in Atlanta. T.J Applebee’s restaurant was very successful