Apple's Operation Management Strategy

Addressing the issues or expanding the options in Operation Management is the main goal for Apple. The techniques included are the following: supply chain management, designing of products, and sales and operation planning. There are many concerns with competition, emerging technology, customer and market issues, labor concerns, and new laws and regulation. The market for Apple now consists of watches, phones, computers, music players, and TV’s. The problem is Apple is currently having disappointing results as compared to usual. One article explains that shares of Apple have lost about 25% of their value in the past year and are at their lowest since Steve Jobs left. Apple has to cut the production output of its iPhone tremendously due to the …show more content…
Consumers explain the watch needs to be easier to set-up and compatibility with the iPhone needs to be updated. The sides of the watch seem to get scratched up and it shatters quite easily reports showed. The key for any Apple product is to find a happy medium that result in a product being scratch resistant as well as shatter-proof. As competitor, Samsung just released their newest phone, the Galaxy 7, which is waterproof. Apple needs to design a product to withhold its competitive edge with Samsung’s newest idea. Creating a highly durable new iPhone would help Apple keep the advantage over its’ competitors. Functional design has and needs to continue to be Apple’s top priority. IOS 9 is the most recent impactful update. The main idea for software updates is to surpass competitors with speed and usability. Last year, studies showed that Apple produced 400,000 iPhone 6’s every day. The problem was there were more orders by customers than iPhone’s being produced. Manufacturing problems with the Apple watches plastic OLEDs is problem. It requires a different method than usual to create the OLED panel and the plastic substrate thereby making the manufacture of Apple Watch displays more complex than expected. Studies show Quanta’s inability to assemble the watches on schedule. The slowed down assembly is resulting in less production meaning less sales. In the next Apple watch to be released there needs to be an easier method of display for the company, Quanta. Using the prototype phase will help in the process of creating an easier Apple watch design. The key factor for the Apple watch and any product for that matter is to keep the amount of parts used to a minimum and use standard parts when possible. Computer-aided design teams are going to be crucial to the next assembly of the