Essay on Apple 's Marketing Strategy Analysis

2889 Words Oct 21st, 2014 12 Pages
Apple’s Marketing Strategy
Cece Caron
Saint Mary-of-the-Woods College
BU482 10/22/14

Apple Inc. is one of the most well-known information technology companies worldwide. So what contributes to their overall success rate? At the first glance some would most likely argue that their innovate ideas and products are what has helped Apple rise to the top, but underneath the surface is their unique and incomparable marketing strategy. It is so important for any company to develop and implement a marketing strategy that will set themselves apart from their competitors. This strategy is the foundation of what makes a company so successful. As this paper examines the components of Apples marketing strategy, compares and contrasts Apple to Samsung, and looks at what Apple could improve on, it will become apparent of the importance that a strong marketing plan has on a company.
Marketing is the key to success for any company to meet their overall profit goals. Apple has proven with each product they launch that they know the secret to the marketing strategy that other companies long for. To begin, Apple looks at all four key aspects of the marketing mix: product, place, price, and promotion. Apple’s first real successful product launch, that helped recreate the company from being just a computer based business to the successful company it is today, was the iPod. Launched in 2001, this innovative product changed the way consumers could listen to their music and provided a…

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