Introduction
According to Heinemann, (2011) Apple want to delight customers first and then they bother about Shareholders. Apple combinely used art, business and technology and they concentrated on how consumers are able to cope up with Technology. The main strategy of apple is innovation which makes it different from others and it also forms potential barriers for entry of other firms. Apple managed to create substantial value in personal computer industry by advancing and innovating a way extensively unique in relation to those of the biggest rivals in the business, effectively separating its products from those of the opposition by concentrating on quality, plan style.
Strategies
Strategy Formulation: According to Yu, H. H. (2013) Apple has the desire to control all its operations from end to end so they design and build machines that will not be compatible with others. Apple leadership plan lies in continuously developing the potential of its platform In order to sustain in market Leaders should focus on transformation from product to multiple services and can be able to build its own Ecosystem and platform. Apple is very successful in implementing this type of strategy. Apple has the most powerful and influential technology when compared to its competitors. …show more content…
(Jeff) Williams (2016), Apple is using marketing strategy of Unique Selling Proposition. Customers of Apple are with loyalty and non-price sensitive and they prefer this because of great customer services. Apple is now reducing its production through outsourcing to Foxconn in China. This shows that Apple has the ability to cut costs and be innovative in the competitive market. Apple positioned itself as premium brand that produces innovative and simple designed products. Apple has formulated robust marketing mix. All these products are priced in a very strategic manner so that they will be able to maintain the image of Apple as brand which gives quality and high end
According to Heinemann, (2011) Apple want to delight customers first and then they bother about Shareholders. Apple combinely used art, business and technology and they concentrated on how consumers are able to cope up with Technology. The main strategy of apple is innovation which makes it different from others and it also forms potential barriers for entry of other firms. Apple managed to create substantial value in personal computer industry by advancing and innovating a way extensively unique in relation to those of the biggest rivals in the business, effectively separating its products from those of the opposition by concentrating on quality, plan style.
Strategies
Strategy Formulation: According to Yu, H. H. (2013) Apple has the desire to control all its operations from end to end so they design and build machines that will not be compatible with others. Apple leadership plan lies in continuously developing the potential of its platform In order to sustain in market Leaders should focus on transformation from product to multiple services and can be able to build its own Ecosystem and platform. Apple is very successful in implementing this type of strategy. Apple has the most powerful and influential technology when compared to its competitors. …show more content…
(Jeff) Williams (2016), Apple is using marketing strategy of Unique Selling Proposition. Customers of Apple are with loyalty and non-price sensitive and they prefer this because of great customer services. Apple is now reducing its production through outsourcing to Foxconn in China. This shows that Apple has the ability to cut costs and be innovative in the competitive market. Apple positioned itself as premium brand that produces innovative and simple designed products. Apple has formulated robust marketing mix. All these products are priced in a very strategic manner so that they will be able to maintain the image of Apple as brand which gives quality and high end