Recommendations (1000 words)
Moving forward Apple needs to focus on its relationships its customers (existing and new), if Apple is to remain competitive and address future expectations relating to growth (Rothearmal, 2017).
The development of Apple’s corporate strategy moving forward needs to focus on the actions it takes to maintain and increase competitive advantage (Rothearmal, 2017), and must answer the following questions;
- What range of products and services should the company focus on to further enhance Apple’s eco system and build on the customer value?
- Where should Apple compete in order to grow its customer base?
Financial
Recommendation: Identify and develop a corporate growth strategy
Recommendation: Measure and benchmarking …show more content…
This approach not only seeks to increase value for the customer but achieves lower productions costs, which support the company to maintain an effective pricing strategy (Heracleous, 2013).
Apple must seek to implement a number of strategies that work towards reducing the impact of the industry forces;
1. Apple is not interested in entering ‘price wars’ with rival competitors. Apple seeks to achieve Strategy through innovation, exceptional design and targeted product features thereby sustaining product differentiation whilst allowing Apple to charge a premium price (Heracleous, 2017).
2. Apple should adopt an intensive international expansion (Dudovskiy, 2018). Apple is well resourced through its marketing, advertising sales expertise, and brings significant internal knowledge for developing third party retailer and distribution …show more content…
Recommendation: Develop a distribution network that is response to customer demands.
A significant proportion of Apple’s outsourcing occurs in China, whilst manufacturing costs may be lower this may not offset the exposed risk to Apple. Apple is exposed to increased and potentially volatile political environments, global economic markets and fluctuating exchange rates (Heracleous, L. 2013; Khan, U. A., et al., 2015; Lockamy, 2017; Rothaermal, 2017).
By enhancing Apple’s bargaining power Apple is in a strong position
1. Reduce the number of suppliers
2. Demand suppliers relocate their facilities close vicinity to Apple’s distribution centre as a strategy to reduce manufacturing time and associated transport costs (Heracleous, 2013).
Because Apple owns it operating systems, costa are further reduced and reliance on others, including competitors are reduced (Heracleous, 2013). Equally Apple does not acquire companies in order to grow or enter new markets. Apple seeks to acquire businesses that help it to achieve its goals ad ultimately its
Moving forward Apple needs to focus on its relationships its customers (existing and new), if Apple is to remain competitive and address future expectations relating to growth (Rothearmal, 2017).
The development of Apple’s corporate strategy moving forward needs to focus on the actions it takes to maintain and increase competitive advantage (Rothearmal, 2017), and must answer the following questions;
- What range of products and services should the company focus on to further enhance Apple’s eco system and build on the customer value?
- Where should Apple compete in order to grow its customer base?
Financial
Recommendation: Identify and develop a corporate growth strategy
Recommendation: Measure and benchmarking …show more content…
This approach not only seeks to increase value for the customer but achieves lower productions costs, which support the company to maintain an effective pricing strategy (Heracleous, 2013).
Apple must seek to implement a number of strategies that work towards reducing the impact of the industry forces;
1. Apple is not interested in entering ‘price wars’ with rival competitors. Apple seeks to achieve Strategy through innovation, exceptional design and targeted product features thereby sustaining product differentiation whilst allowing Apple to charge a premium price (Heracleous, 2017).
2. Apple should adopt an intensive international expansion (Dudovskiy, 2018). Apple is well resourced through its marketing, advertising sales expertise, and brings significant internal knowledge for developing third party retailer and distribution …show more content…
Recommendation: Develop a distribution network that is response to customer demands.
A significant proportion of Apple’s outsourcing occurs in China, whilst manufacturing costs may be lower this may not offset the exposed risk to Apple. Apple is exposed to increased and potentially volatile political environments, global economic markets and fluctuating exchange rates (Heracleous, L. 2013; Khan, U. A., et al., 2015; Lockamy, 2017; Rothaermal, 2017).
By enhancing Apple’s bargaining power Apple is in a strong position
1. Reduce the number of suppliers
2. Demand suppliers relocate their facilities close vicinity to Apple’s distribution centre as a strategy to reduce manufacturing time and associated transport costs (Heracleous, 2013).
Because Apple owns it operating systems, costa are further reduced and reliance on others, including competitors are reduced (Heracleous, 2013). Equally Apple does not acquire companies in order to grow or enter new markets. Apple seeks to acquire businesses that help it to achieve its goals ad ultimately its