SWOT Analysis
Strengths
1. Apple’s brand awareness and demand benefits due to their marketing and advertising abilities
2. U.S. Distribution
3. Vertical integration
4. Consumers are very aware of Apple’s brand
5. Strong financial performer Weaknesses
1. Apple lacks breadth and offering products at different prices
2. Dependent on iPad and iPhone sales
3. Low R&D spending compared to competitors
Opportunities
1. Internet of Things (IoT) market is expected to grow
2. Wearable Gadgets
3. Mobile Payments Threats
1. Competition
2. U.S. dollar gaining strength
3. Lack of new patents
Strengths
Apple’s annual advertising budget almost doubled between 2010 and 2014. They may not have the largest budget, but when you compare it to sales it is clear that they use it the best. (Apple Incorporated, 2014).
The United States has the largest high-end smart phone market in the world. It is also the leader for many high-end devices (Canalys, 2013). Therefore, this makes the U.S. the most important market for Apple to compete in, and they earned $68.9 Billion or 37.7% of total Apple’s total sales in 2014 in the U.S. (Apple Incorporated, 2014).
Also, unlike any other company Apple controls almost their entire chain of their products production and sales. They essentially manage four separate businesses as one. Those four …show more content…
The new iPod Nano features polished aluminum and at 5.4 mm and 1.1 ounces, it is the thinnest and lightest MP3 player in the market (Apple Inc, 2015). It comes in six available colors including (product) Red which means apple will contribute a portion of the purchase price to the Global Fund to fight AIDS. When purchased from the official website, the iPod Nano is eligible for a free engraving and gift
Strengths
1. Apple’s brand awareness and demand benefits due to their marketing and advertising abilities
2. U.S. Distribution
3. Vertical integration
4. Consumers are very aware of Apple’s brand
5. Strong financial performer Weaknesses
1. Apple lacks breadth and offering products at different prices
2. Dependent on iPad and iPhone sales
3. Low R&D spending compared to competitors
Opportunities
1. Internet of Things (IoT) market is expected to grow
2. Wearable Gadgets
3. Mobile Payments Threats
1. Competition
2. U.S. dollar gaining strength
3. Lack of new patents
Strengths
Apple’s annual advertising budget almost doubled between 2010 and 2014. They may not have the largest budget, but when you compare it to sales it is clear that they use it the best. (Apple Incorporated, 2014).
The United States has the largest high-end smart phone market in the world. It is also the leader for many high-end devices (Canalys, 2013). Therefore, this makes the U.S. the most important market for Apple to compete in, and they earned $68.9 Billion or 37.7% of total Apple’s total sales in 2014 in the U.S. (Apple Incorporated, 2014).
Also, unlike any other company Apple controls almost their entire chain of their products production and sales. They essentially manage four separate businesses as one. Those four …show more content…
The new iPod Nano features polished aluminum and at 5.4 mm and 1.1 ounces, it is the thinnest and lightest MP3 player in the market (Apple Inc, 2015). It comes in six available colors including (product) Red which means apple will contribute a portion of the purchase price to the Global Fund to fight AIDS. When purchased from the official website, the iPod Nano is eligible for a free engraving and gift