Abstract of the project
Apple Inc. successfully differentiating its products and services from its competitors by choosing to focus on quality, design elegance, and superior consumer services. Although Apple Inc. has created the advantages for itself, the stiff competition within the industry and other external factors present formidable challenges to the firm. The problem about the leadership also happened to Apple Inc. because of the death of Steve Jobs. How can the new leader Tim Cook to take over Steve Jobs’ work to run Apple Inc. and find the new ways to main profits and create the value for the consumers and shareholders. The maturing personal computer market is becoming saturated, it is also important for Apple Inc. to look for and change …show more content…
was founded in 1976 as a computer company. In the last decade, Apple Inc. has expanded into very intricate company that specializes in much more than just computer. Apple has started design, manufacture and market a range of computer, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include Macintosh (“Mac”) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. Now, Apple Inc. is the word’s second largest information technology company by revenue after Samsung Inc. the world’s largest technology company by total assets, and the world’s third-largest mobile phone manufacturer. Right now, Apple Inc. employs 115,00 permanent full-time employees, maintains 453 retail stores in 16 …show more content…
Apple’s biggest advantages and the reason why it get success is Apple out of the leadership position in the industry which Apple in. Then, Apple can designs and produces advanced, fashionable and attractive products.
Apple creates emotional shape and form of self-expression as the value of the brand based on the quality and technology, product positioning high-end universal, strong premium brand. These not only enhance the brand value, but also help obtain high profits. Many Apple’s products have double-digit profit margins, even some products up to 60%.
Apple Inc. successfully differentiating its products and services from its competitors by choosing to focus on quality, design elegance, and superior consumer services. Although Apple Inc. has created the advantages for itself, the stiff competition within the industry and other external factors present formidable challenges to the firm. The problem about the leadership also happened to Apple Inc. because of the death of Steve Jobs. How can the new leader Tim Cook to take over Steve Jobs’ work to run Apple Inc. and find the new ways to main profits and create the value for the consumers and shareholders. The maturing personal computer market is becoming saturated, it is also important for Apple Inc. to look for and change …show more content…
was founded in 1976 as a computer company. In the last decade, Apple Inc. has expanded into very intricate company that specializes in much more than just computer. Apple has started design, manufacture and market a range of computer, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include Macintosh (“Mac”) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. Now, Apple Inc. is the word’s second largest information technology company by revenue after Samsung Inc. the world’s largest technology company by total assets, and the world’s third-largest mobile phone manufacturer. Right now, Apple Inc. employs 115,00 permanent full-time employees, maintains 453 retail stores in 16 …show more content…
Apple’s biggest advantages and the reason why it get success is Apple out of the leadership position in the industry which Apple in. Then, Apple can designs and produces advanced, fashionable and attractive products.
Apple creates emotional shape and form of self-expression as the value of the brand based on the quality and technology, product positioning high-end universal, strong premium brand. These not only enhance the brand value, but also help obtain high profits. Many Apple’s products have double-digit profit margins, even some products up to 60%.