Economic
In the context of the recession UK is recovering from, after the financial crisis in 2007-08, the income of the overall population has fallen by 3.8% (Middle Income Households, 2013). Consequently, it is understandable that people would spend more on satisfying their basic needs and in that context expensive smart devises might not be one of them. On the other hand , Apple’s report for the fourth quarter of 2014 shows that the sales of iPhone, Mac and App Store record strong revenue and earnings (Apple.com, 2014). According to a research, in recession firms that have innovated at some point in the past are able to survive and flourish (Vaitilingam, 2013). Given the hard economic situation, Apple will have to work hard to make the …show more content…
Because they are the main working force, every market that can offer products or services which can make their lives easier is going potentially to be exploited by them. The Gen Xers tend to be loyal to brands that meet their expectations. In that sense, users who have already used Apple products are likely to buy the new entries, including the Watch. Their children, the Millennials, were born into a technological and wireless society which makes them easy to be targeted with cutting edge technology, such as the Apple Watch. According to a research, Brits are using more smartphones and tablets to surf the Internet than any other of the leading economies (the Guardian, 2013). That makes the UK market favourable for new releases because they will be adopted …show more content…
The company pays special attention to the way they are treated and that is visible in their Code of Conduct. It is based on the principles of honesty, respect, confidentiality and compliance with which every supplier or intermediary have to agree in order to work with the company. They also pay special attention to improving their employees’ lives by investing in teaching them new skills and get a better understanding of their rights. For instance, in 2013 they trained 1.5 million workers, bringing the total number since 2007 to 3.8 million. Apple’s policy regarding their employees can guarantee they are not only highly trained but motivated, as well, which results in creative work environment starting from the factory up to the
In the context of the recession UK is recovering from, after the financial crisis in 2007-08, the income of the overall population has fallen by 3.8% (Middle Income Households, 2013). Consequently, it is understandable that people would spend more on satisfying their basic needs and in that context expensive smart devises might not be one of them. On the other hand , Apple’s report for the fourth quarter of 2014 shows that the sales of iPhone, Mac and App Store record strong revenue and earnings (Apple.com, 2014). According to a research, in recession firms that have innovated at some point in the past are able to survive and flourish (Vaitilingam, 2013). Given the hard economic situation, Apple will have to work hard to make the …show more content…
Because they are the main working force, every market that can offer products or services which can make their lives easier is going potentially to be exploited by them. The Gen Xers tend to be loyal to brands that meet their expectations. In that sense, users who have already used Apple products are likely to buy the new entries, including the Watch. Their children, the Millennials, were born into a technological and wireless society which makes them easy to be targeted with cutting edge technology, such as the Apple Watch. According to a research, Brits are using more smartphones and tablets to surf the Internet than any other of the leading economies (the Guardian, 2013). That makes the UK market favourable for new releases because they will be adopted …show more content…
The company pays special attention to the way they are treated and that is visible in their Code of Conduct. It is based on the principles of honesty, respect, confidentiality and compliance with which every supplier or intermediary have to agree in order to work with the company. They also pay special attention to improving their employees’ lives by investing in teaching them new skills and get a better understanding of their rights. For instance, in 2013 they trained 1.5 million workers, bringing the total number since 2007 to 3.8 million. Apple’s policy regarding their employees can guarantee they are not only highly trained but motivated, as well, which results in creative work environment starting from the factory up to the