Apple Target Customer : Apple Inc. Essay

1237 Words Nov 20th, 2015 5 Pages
Apple Target Customer
Apple, Inc. has experienced phenomenal growth since the founding of the company by Steve Jobs, Ronald Wayne and Steve Wozniak. The company revolutionized communication, as well as accelerated the pace of innovation in the computer world (Gallo, 2012). The founders of the company were intelligent minds, but market researchers who have studied the growth of the company, have attributed the success of the company to technological innovation and ingenious marketing strategies (Johnson, Li, Phan, Singer, & Trinh, 2012)
In a paper entitled The Innovative Success that is Apple, Inc; which was published in 2012 by Marshall University, the authors have attributed the success of the company to the ingenuity of its founders, as well as ingenious marketing strategies, which focused the company’s marketing resources on the target market. The principal unit of the target market is the target customer.
Target Customer
The target customer refers to the population which makes up that segment of the market for which the product is geared towards, and who are likely to extract maximum benefit from the product (Kurtz, 2010).
With regards to Apple, Inc; its target customers are phone users, computer professionals, integrated businesses, and ICT (Information Communication and Technology) companies among other technologically-oriented entities. The marketing strategists in Apple, Inc understood the demands of the market, and they worked synergistically with the Technology…

Related Documents