Apple Target Customer
Apple, Inc. has experienced phenomenal growth since the founding of the company by Steve Jobs, Ronald Wayne and Steve Wozniak. The company revolutionized communication, as well as accelerated the pace of innovation in the computer world (Gallo, 2012). The founders of the company were intelligent minds, but market researchers who have studied the growth of the company, have attributed the success of the company to technological innovation and ingenious marketing strategies (Johnson, Li, Phan, Singer, & Trinh, 2012)
In a paper entitled The Innovative Success that is Apple, Inc; which was published in 2012 by Marshall University, the authors have attributed the success of the company to the ingenuity of its founders, as well …show more content…
The company has leveraged its wide distribution network to expand the reach of its brands. Moreover, it has built upon its brand appeal and also leveraged its brand reputation when launching a new product into the market, and this has assured the company of high volume of sales for the products it has just launched (Johnson et al, 2012). It is also noteworthy to recognize that the company does offer post-sales support, which assures its customers that the company wants them to enjoy the best services and benefit maximally when using their products. This not only retains the target customers, but also guarantees them that the company does not peddle sub-standard …show more content…
For this reason, the primary objective of a worthwhile marketing strategy is to ensure that the products appeals to the target customers who make up the target market. The marketing mix strategy is composed of four elements, which are; the product itself, the price of the product, promotion of the product and the place where the product is to be sold. All these four elements act concertedly to determine the odds of market uptake of a product. If the right product is sold at the right price in the wrong place, then it is unlikely that it would fare well in market (Kurtz, 2010). The same applies to Apple products, with the element of place obliging the company to build products which feature multilingual support
Apple, Inc. has experienced phenomenal growth since the founding of the company by Steve Jobs, Ronald Wayne and Steve Wozniak. The company revolutionized communication, as well as accelerated the pace of innovation in the computer world (Gallo, 2012). The founders of the company were intelligent minds, but market researchers who have studied the growth of the company, have attributed the success of the company to technological innovation and ingenious marketing strategies (Johnson, Li, Phan, Singer, & Trinh, 2012)
In a paper entitled The Innovative Success that is Apple, Inc; which was published in 2012 by Marshall University, the authors have attributed the success of the company to the ingenuity of its founders, as well …show more content…
The company has leveraged its wide distribution network to expand the reach of its brands. Moreover, it has built upon its brand appeal and also leveraged its brand reputation when launching a new product into the market, and this has assured the company of high volume of sales for the products it has just launched (Johnson et al, 2012). It is also noteworthy to recognize that the company does offer post-sales support, which assures its customers that the company wants them to enjoy the best services and benefit maximally when using their products. This not only retains the target customers, but also guarantees them that the company does not peddle sub-standard …show more content…
For this reason, the primary objective of a worthwhile marketing strategy is to ensure that the products appeals to the target customers who make up the target market. The marketing mix strategy is composed of four elements, which are; the product itself, the price of the product, promotion of the product and the place where the product is to be sold. All these four elements act concertedly to determine the odds of market uptake of a product. If the right product is sold at the right price in the wrong place, then it is unlikely that it would fare well in market (Kurtz, 2010). The same applies to Apple products, with the element of place obliging the company to build products which feature multilingual support