Steve Jobs: From Apple To Apple?

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to apple?
As seemingly everyone on the planet knows, Steve Jobs’ defining quality was perfectionism. The development of the Macintosh, for instance, took more than three years, because of Jobs’ obsession with detail. He nixed the idea of an internal fan, because he thought it was noisy and clumsy. And he wanted his engineers to redesign the Mac’s motherboard, just because it looked inelegant. At NeXT, the company Jobs started after being nudged out of Apple, in 1985, he drove his hardware team crazy in order to make a computer that was a sleek, gorgeous magnesium cube. After his return to Apple, in 1997, he got personally involved with things like how many screws there were in a laptop case. It took six months until he was happy with the way that scroll bars in OS X worked. Jobs believed that, for an object to resonate with consumers, every piece of it had to be right, even the ones you couldn’t see.
This perfectionism obviously had a lot to do with Apple’s success. It explains why Apple products have typically had a feeling of integrity, in the original sense of the word; they
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But what turned Apple into the most valuable company on the planet was that Jobs did more than just create cool new devices. Rather, he presided over the creation of new market ecosystems, with those devices at their heart. And if the ecosystems were more chaotic than he might have liked, they were also more powerful and more profitable. It’s true that, by the standards of today’s open-source computing world, Apple’s platforms are still very much closed. After all, when Google designed a phone operating system, android, it simply handed it out to phone manufacturers to use as they liked. But, by the standards of its old ethos, Apple is much more open than one would ever have thought possible. In giving up a little control, Jobs found a lot more

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