Apple Managing Change Essay

973 Words 4 Pages
Leading and Managing Change/Problem Management and Decision Making
In the mid 1990s, the Mac product line was complex with various models across poorly defined categories such as home, school, work and portable, which contravened standardization. In addition to the complex product line, there was a continuous effort by Apple to create a more promising Mac operating system which involved joint efforts with other companies and initiated Copland. It did not get beyond the early development stage and was eventually shelved. Later, Apple come to an agreement that they would acquire a company called Be. Led which was developing a computing platform called BeOS and a hardware known as Be Boxes. Instead, Apple bought NeXT, a computing company founded
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He also forced most of the Apple’s board to resign, as he needed a more positive attitude and a deeper loyalty to him as a leader. Moreover, he introduced his friends on board whom he trusted completely. He changed the course of Apple by simplifying things. In less than a year, he refined Apple’s product line by creating a four quadrant product grid for consumers and professionals, which included desktops and portables. He streamlined hardware development teams to the essentials and included training of Apple’s engineer to make the best from just four systems. He also put an end to the product centric departments that caused conflict within the company resources and set up departments for Marketing, Sales, Manufacturing and Financing. He took interest in details of product development, which is now in the company’s DNA. He introduced the iMac, a revolutionary design. Apple through its ad campaign highlighted on how easy it is to connect to the internet with its “There’s No step Three” program. Jobs also put an end to Clone manufacturers who produced low cost machines to use its operating system as he strongly believed in having a complete control of user experience for both hardware and software. i …show more content…
Jobs made it clear that HarperCollins wanted Apple more than the other way round. Apple had other publishers on board which made it clear for HarperCollins that they were ready to move on if the deal wasn’t met on their terms.
Jobs believed that e-book revolution was coming and Apple was at the center of it. He proved these claims by presenting the numbers. Apple had more iPad users than any other company. Jobs also believed in silence as a best tactic during negotiations. It makes the other party uncomfortable and they try to fill the dead air by showing their willingness to compromise. Jobs did not negotiate and re-explained Apple’s terms to Murdoch, who pushed themselves for

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