Second, Apples internet services were less than adequate, having to take the services offline in order to update features. According to Patrick Gibson, a former engineer of Apple, states “almost everything that Apple does that involves the Internet is a mess” (Blodget, 2012). Apples felt it was in the best interest of the company to invest in small business that could be integrated more easily than larger companies. Lastly, the issue of awareness is present as Apple according to Epstein, Apple’s culture is tremendously secretive, although they acquired the talent necessary to be successful, the DNA of the company is working in silence away from the eyes of others”
Second, Apples internet services were less than adequate, having to take the services offline in order to update features. According to Patrick Gibson, a former engineer of Apple, states “almost everything that Apple does that involves the Internet is a mess” (Blodget, 2012). Apples felt it was in the best interest of the company to invest in small business that could be integrated more easily than larger companies. Lastly, the issue of awareness is present as Apple according to Epstein, Apple’s culture is tremendously secretive, although they acquired the talent necessary to be successful, the DNA of the company is working in silence away from the eyes of others”