This is important as Apple will not be as heavily impacted by negative press or word-of-mouth like another company may be. It is possible that for a lesser known company, adverse word-of-mouth or press could harm the sales of their products. However, due to the fact Apple is already well established, there will be less of an effect on the company. Furthermore, technology is now essential in everyday life; there is a constant necessity for consumer electronics and therefore Apple products will continue to sell. Apple’s customer loyalty has also ensured that customers are less likely to buy other products by their competitors, as many Apple customers will only wish to purchase Apple
This is important as Apple will not be as heavily impacted by negative press or word-of-mouth like another company may be. It is possible that for a lesser known company, adverse word-of-mouth or press could harm the sales of their products. However, due to the fact Apple is already well established, there will be less of an effect on the company. Furthermore, technology is now essential in everyday life; there is a constant necessity for consumer electronics and therefore Apple products will continue to sell. Apple’s customer loyalty has also ensured that customers are less likely to buy other products by their competitors, as many Apple customers will only wish to purchase Apple