Apple Growth Strategy

Apple Inc. was formed by Steven Wozniak and Steven Jobs in 1976. The company went through several changes over the years leading into 2009. There had been changes in leadership, and how they done business. The years prior to 2009 had been successful for the company. They had a well thought out strategy which kept them on track. There were three strategies that I felt were especially important to their success. The first is that they became part of the global economy. They marketed and sold their products all over the world. The second strategy that I believe was important was that they broke the company down into divisions. Each division was responsible for being profitable. In my opinion, this helped Apple know where their strengths and weaknesses …show more content…
There were three areas of growth opportunity that I believe would be beneficial to Apple. The first is product development. Apple has always excelled in this area, and they should continue to be aggressive in product development. A new product can bring in new customers who have never used Apple products. The second opportunity for growth would be developing new markets across the globe. Apple is already a global company, but there are always new areas that can be marketed. The third opportunity for growth comes in the form of something called the halo effect. The Apple iPod and iPhones are extremely popular products. The thought process is that as new customers start to use the iPod and iPhones they will love those products, and be willing to try other Apple products such as the MAC computer. The halo effect is another reason that Apple should continue to be aggressive in product development. New products will lead to new customers which hopefully will lead to new users trying other Apple …show more content…
is a company that is on solid ground. They have good leadership, they are aggressive in product development, and they are in a solid position financially. The illness of Steven Jobs could be an issue, but Tim Cook has proven to be a valuable leader and the rest of their management team is solid. The company does not have any severe weaknesses. I think the opportunities that await them will help offset the threats. All companies must learn to deal with stiff competition, but I believe Apple is in a position to remain very competitive. The current economy may slow sales for a while, but I believe their leadership will put them in a position to rebound once the economy improves. When you consider all areas of the SWOT analysis, I believe that Apple should be around for many years to