Apple Inc.: Keeping the "I" in "Innovation" Essay

1922 Words Feb 19th, 2013 8 Pages
A. CASE SYNOPSIS
As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”
Steven Jobs and Stephen Wozniak began the partnership to became later the
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iPod, iPad, Apple TV, and iPhone all faced the threat of lower-priced rivals and possible substitutes.
- Possibility of another problem emerged by the issue for the Hardware design’s sustainability, where there is a chance for other competitors to surpass Apple’s valuable designs. Since Apple’s hardwares (particularly the computers) only operates its own Operating System which cannot be operated in other hardwares, the design became substantially important for the company to survive with their products.
- In service supplier, on the App Store, Apple will charge publisher 30 percent of revenue, but in this case, sometimes publisher is connected to the customers directly. The impact to the Apple was to get nothing while publisher keeping 100 percent of the profits. This issue is about inbound logistic in Apple primary activities. C. CASE ANALYSIS
Value Chain Analysis
- Value-putting process throughout the making of products (iTunes, iPod, iPhone, iPad, and Apple TV) which is mostly done by Steve Jobs himself. Many viewed him as a definite strict supervisor whose discreetly high standards, particularly regarding the launched products’ feasibility. Jobs’s admired high sense of design also made him taking biggest role in the innovation of Apple products, since much of Apple’s success has been attributed to Jobs. His unique ability to visualize innovative product designs and predict what people would like to have had entitled him as obsessive

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