Apple Computer was founded in April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It was incorporated as Apple Computer, Inc. on 1977, but be re-named Apple, Inc. on 2007, to reflect its stance to shift away from computers towards consumer electronics and software products.
Its success did not last long. During 1985, Apple approached bankruptcy due to a series of product flops and CEO changes. The products flopped as Apple Computer, Inc. was lack of product innovation to compete with its biggest competitors, Amiga and Atari ST during early-mid-1990s, unable to market its products well, and lack of CEO that poses good leadership qualities.
Fortunately, Apple has slowly transformed itself from a company near bankruptcy to the world’s most valuable company in 2012 as Steve Jobs returned to be the CEO and was able to save the company through product innovation, a masterful marketing programme and a corporate culture of enthusiasm and innovation.
Moreover, Apple’s flat corporate structure that lacking the layers of bureaucracy of other corporations, has allowed it to have a fast-paced, innovative and collaborative environment which committed toward doing things right and eventually promote Apple’s growth. Apple’s flat corporate structure
Strengths and …show more content…
First and foremost, Apple, by constantly introducing revolutionary products that create values for customers together with its high brand reputation can gain customers’ loyalty and hence, keep its competitors such as Google and Samsung away. Furthermore, Apple needs to grasp an opportunity to obtain new technologies’ patents through acquisitions to add features to the existing closed operating system. At this point, collaborative corporate culture plays an important role as the acquisition process needs highly productive