Apple Inc : Apple Computer, Inc. Essay

2144 Words May 6th, 2016 null Page
Apple Inc. (formerly - Apple Computer, Inc.) is one of the largest multinational technology corporations based in United States of America, founded by Steve Wozniak, Steven Jobs and Ronald Wayne over 40 years ago in 1976. The company operates in 17 countries with 475 stores (as of March 2016). Apple Inc. designs and produces computer software and hardware, digital distribution, online services, consumer electronics and so much more. Apple Inc. has a total of 115,000 employees (as of July 2015) and had a worldwide net profit of USD8.5 billion in 2015.

The first Apple computer was created on April 1st 1976 named Apple I. Apple incorporated in 1977 in California. For around 20 years Apple Computers, Inc. was essentially a manufacturer of personal computers that includes Power Mac, Apple I, Apple II, Apple III and Macintosh lines however, also faced unstable sales and low market shares. Steven Jobs resigned the company in 1985 due to infighting but he then rejoined in 1996 as a CEO of the company. He brought with him a new corporate philosophy, introducing the great success of the iPod music player in 2001. Apple became a leader in consumer electronic industry, dropping the word ' 'computer ' ' from their name.(Thomas Ricker, 2007) Now, Apple Inc. is one of the largest technology corporations in the world, with the revenue of over $60 billion per annum. (Apple Inc. Reports 2015)

‘PESTLE’ - This is an analysis which is a macro-environmental framework that allows marketers to…

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