Apple Inc 2015 Essay
The formation of Apple Inc. can be dated back to 1976. The founder; Steven Jobs and Steven Wozniak came up with the first computer called Apple I. Apple II was then introduced in 1978.The introduction of Apple II set the pace in the industry since it had a setting for color display. Apple became one of the leading PC industry members when they eventually an application that was used to upgrade the Macintosh computer. Notebook computer that is the first generation was released in 1991 followed by PowerMac family and power Book in 1994.The growth of Apple Inc. was not without challenges. Prior to 1997, Apple Inc was faced with both financial and management crisis. The …show more content…
The strength of the industry competitive forces is measurable with the help of the Five-Forces Model of Competition. This model is an efficient approach for creating a clear picture of a business environment. It contributes to determining the attractiveness of an industry by determining whether profits in the industry will be high or low.
Competitive Force of Buyers- the buyer power is strong because they have sufficient bargaining advantage to obtain price concession and other favorable terms. Also, there is a great importance attached to the seller-buyer partnerships in the industry. In respect to Apple, buyer competitive power is high as well because other rivals have the same product readily available, and switching cost for consumers to