Apple Corporation Case Study

Great Essays
Register to read the introduction… The Apple Corporation does not have a real mission statement, but the mission statement of the corporation is to design Macs, the best personal computers in the world, iLife, iWork and professional software. Apple led the digital music revolution with their products iPods and iTunes online store. Also Apple Corporation reinvented the mobile smart phone (iPhone) and App Store, introducing the new iPad 2. This new technology brings to students, educators and costumers the best personal computing experience ("Apple Inc. Mission Statement Is Not Very Innovative And Barely A Mission At All", …show more content…
In creating a vision, the corporation could implement strategies to achieve that vision (Mintzberg, Lampel, Quinn, & Ghoshal, 2003). Apple Corporation is a business environment competitive and fast-paced. To achieve this vision; the corporation empowered the employees giving them a free educational opportunity through the Supplier Employee Educational and Development (SEED). With the support of classes the employees could learn how the corporation worked and how they can help the corporation producing new products with the last technology to people out there ("When People Gain New Skills And Knowledge, They Can Improve Their Lives.", …show more content…
During its prime, Blockbuster was the giant that dominated the movie and entertainment rental industry. The practice of driving to a store and renting a movie to watch at home was a ritual enjoyed by many across a broad range of age groups and demographics. The gold standard of in-home entertainment was destined to change with the times, and Blockbuster’s failure to adapt to changing market lead to its demise. Stephen Gandel, details the downfall of Blockbuster in an article written in Time Magazine. According to Gandel (2010), it was evident years before Blockbuster’s fall that their model was unsustainable. It allowed a small upstart, Netflix, that used nothing more than a website and the postal system to develop, and eventually take over, its market share six years before Blockbuster launched its own movie-by-mail service (2010). Gandel also noted that Blockbuster pushed money into schemes in attempts to keep the out of date retail business alive. These tactics only delayed the inevitable filing for bankruptcy on September 23, 2010

Related Documents

  • Great Essays

    MasTech Inc. Case Study Crucial Factors: • The steel contracts account for about 60% of the total cost. • In the production phase, suppliers are expected to provide defect-free products with JIT delivery. • MasTech won a bid to produce a cross-member part for the new frame of a new Ford truck model, & will be using Uxbridge as their steel supplier. • MasTech requires 130,000 tons of steel annually (260,000,000lbs) to complete the cross-member deal.…

    • 1583 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    By doing so, they have become a new leader with a different business model (Pearce, Robinson 2013). The last question is the view of the strategists’ of how they feel their customers view the offerings of the company’s competitor’s products or services. Netflix has created a movie rental company that offers convenience with a broad selection of product for customers, coupled with reliable service of streaming/ downloading movies. Reed Hastings and his talented team created a strong business by re-inventing how the nominal customer rents movies. He saw an opportunity to create something to new in the movie rental industry that turned into a leader.…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    When you hear the word Apple what do you think of? Prior to 1976, almost everyone would think of the fruit. In today’s day and age, everyone’s mind quickly jumps to the massive computer company. From humble beginnings to one of the largest and most well-known companies in the world, Apple Inc. has made a great impact on today’s society and has shaped technology as we know it. Believe it or not, Apple was started in the small garage of Steve Jobs childhood home.…

    • 315 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Blockbuster Research Paper

    • 1132 Words
    • 5 Pages

    Why our local Mr. Movies Closed From Blockbuster chain stores to idiosyncratic local ones, hundreds of video stores have been closing nationwide. This began over seven years ago; about the time I was wondering how this could happen. During the past four years, it has become clear to me why they are closing; The digital age of internet and video production. Netflix, symbolized by its little red envelopes and more recently its streaming service, had prevailed over the little blue boxes that Blockbuster VHS tapes and DVDs came in. Redbox, Hulu, Amazon and other live streaming subscriptions were also contributing roots of the recent extinction of Belle Fourche’s beloved Mr. Movies video store.…

    • 1132 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Apples’ Corporate Responsibility and Marketing Strategies Mouad Nouidei Strayer University Corporate Responsibility Some of the main levels in business for consumers are corporate social responsibilities and business ethics. A lot of businesses now a days come across different questions from patrons and stockholders regarding the company’s ethical and social responsibility (Munson, 2014). Business ethics can include anything from the way the company hires or how a company can make their claims in advertising (Munson, 2014). Businesses depend on their employees who represent the business in public and on their customers, to represent a trustworthy image that is joined together with the goals and objectives in the company (Munson, 2014).…

    • 1616 Words
    • 7 Pages
    Great Essays
  • Superior Essays

    While the company 's design prowess and preternatural instinct for consumers ' unrealized needs should not be underestimated, the real powerhouse driving the Apple juggernaut may actually be its capacity to reimagine its business models, to embrace new ways of creating and capturing value. Apple 's particular culture may be impossible to replicate, and attempting to do so may not be particularly productive for many companies in any case. But its openness to repeated reinvention of its business model can be embraced by other companies, with the support of the tools and processes provided by some of the resources described here (Gobble, 2014). In order for companies to survive in the current situation innovation is a must in any products as the new generation accelerated the pace of technology diffusion.…

    • 1502 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    and their actual plans and actions we first need to review their mission and vision statement. According to "Investor Relations: Frequently Asked Questions" (2013), Apple’s mission statement is " Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”…

    • 1460 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Blockbuster Case Study

    • 1041 Words
    • 5 Pages

    In 1992 Blockbuster is the undisputed video rental leader, with over 2,800 stores worldwide. The company’s growth is driven by acquisitions of other retailers such as Britain’s Ritz and US chains Major Video and Erol’s Video. In 1994 Viacom buys the business for 8.4 million dollars. In 2000 Blockbuster takes in almost $800 million in late fees, which accounts for roughly 16% of its revenue. In 2002 Netflix came out to the public…

    • 1041 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Resources and competencies/capabilities of a company are two most integral parts of the strategic capabilities of any company. In the most simplest terms Apple’s strategic capabilities can be divided in two forms i.e. Tangible and Intangible resources. Apple’s tangible resources include the CEO, Tim Cook, employees, the integrated system of software and hardware, its retail store all across the world. Whereas, some of the intangible resources include its brand name, unique design, cash In hand and a loyal customer database. Tim Cook Tim Cook has proved himself to be a good leader despite the criticism that no one can replace Steve Jobs.…

    • 2363 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    I selected Apple as my company for final project Information technology strategic plan (ITSP), in first milestone, I will give the brief overview about the company’s organizational structure, which is developed for Apple based on the IT values, vision and mission statement. Structure and Organization: Apple is an American based multinational company which manufactures electronic devices, software products for the consumers. IPad, IPod, IPhone, Mac books and Macintosh computers are the products manufacture by Apple. ITunes, OS X operating systems are the software’s which are included in products list of Apple.…

    • 905 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Blockbuster filed for bankruptcy in 2010. As we all could notice, Blockbusters predictability for the future and the moves they made weren’t capable for sustainability. Blockbuster was too late to respond to the changes in the entertainment industry. Sometime shortly, competitors got ahead of the game and led blockbuster big loss. Blockbuster lost a total of $932 million in 2008 and 2009 in Wall Street that conducted into its bankruptcy.…

    • 106 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Barriers Apple is in a unique situation where things that might be a barrier to most company’s actually increase Apple’s desirability. However, there are two things that could potentially be a barrier to Apple succeeding in the iTV arena. First, the avenues available to people to purchase Apple products are traditionally somewhat limited. The iPad/iPhone/iPod have been available in non-traditional Apple retailers like Walmart/Target, however, MacBooks and other higher end Apple products traditionally are only available online or via an Apple store – and recently BestBuy.…

    • 1053 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    III. MANAGING A SALES FORCE 1. Recruiting and Selecting Sales Force Recruiting the perfect sales force for high tech gadgets, such as the IPhone is requires thorough screening and selecting. Apple does not select random people, they select from their own fan base for many reasons. Apple requires an ambitious and influential personality with the ability consistently close (Inc., 2014).…

    • 1675 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Apple In China Case Study

    • 8011 Words
    • 33 Pages

    (Yaprak, 2012). 3. Case study Case analysis #2: Apple in China Background Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the world.…

    • 8011 Words
    • 33 Pages
    Great Essays
  • Improved Essays

    Provide suggestions or recommendations to disadvantage as discussed earlier. Every different company have their own different ways to running their business. Their ways may be similar with the other company but Apple Inc. always operating their company with their own unique method. It helps their company seem different compare with the other company in smartphone and technology area, and the greatest harvest is they had successfully winning the interest of the customers. These special methods bring all kinds of benefits, but at the same time, they also bring many disadvantages to…

    • 1080 Words
    • 5 Pages
    Improved Essays