Apple Corporation Case Study

1596 Words 7 Pages
Register to read the introduction… The Apple Corporation does not have a real mission statement, but the mission statement of the corporation is to design Macs, the best personal computers in the world, iLife, iWork and professional software. Apple led the digital music revolution with their products iPods and iTunes online store. Also Apple Corporation reinvented the mobile smart phone (iPhone) and App Store, introducing the new iPad 2. This new technology brings to students, educators and costumers the best personal computing experience ("Apple Inc. Mission Statement Is Not Very Innovative And Barely A Mission At All", …show more content…
In creating a vision, the corporation could implement strategies to achieve that vision (Mintzberg, Lampel, Quinn, & Ghoshal, 2003). Apple Corporation is a business environment competitive and fast-paced. To achieve this vision; the corporation empowered the employees giving them a free educational opportunity through the Supplier Employee Educational and Development (SEED). With the support of classes the employees could learn how the corporation worked and how they can help the corporation producing new products with the last technology to people out there ("When People Gain New Skills And Knowledge, They Can Improve Their Lives.", …show more content…
During its prime, Blockbuster was the giant that dominated the movie and entertainment rental industry. The practice of driving to a store and renting a movie to watch at home was a ritual enjoyed by many across a broad range of age groups and demographics. The gold standard of in-home entertainment was destined to change with the times, and Blockbuster’s failure to adapt to changing market lead to its demise. Stephen Gandel, details the downfall of Blockbuster in an article written in Time Magazine. According to Gandel (2010), it was evident years before Blockbuster’s fall that their model was unsustainable. It allowed a small upstart, Netflix, that used nothing more than a website and the postal system to develop, and eventually take over, its market share six years before Blockbuster launched its own movie-by-mail service (2010). Gandel also noted that Blockbuster pushed money into schemes in attempts to keep the out of date retail business alive. These tactics only delayed the inevitable filing for bankruptcy on September 23, 2010

Related Documents