As of May 2016, Apple was the eighth largest public company at a $586 billion net worth, 110,000 employees, and $233.27 billion in sales (Forbes). Apple has seen immense success, and an article by the Business Insider put the claim of their success on Apple’s ability to control their platform. Even though many see the success solely because of Apple’s attention to detail and their appealing design, the commentary believes differently (Kalb). By the 2000s, Apple had an array of products with a collection of different operating systems and platforms. Their ability to manage each harmonically, allowed them to see success. There are seven key building blocks that the Business Insider article by Kalb believed enabled them to control their platform:
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Apple’s use of a combine strategy: their naming is most recognizable. When Steve Jobs was away from his company for twelve years, he was able to develop an effective branding technique. As we all well know, the little “i” is in front of all of Apple’s devices that enable us to connect to the big wide world of the internet. For example, iPhone, iPod, iMac, iBook, iCloud, and iTunes. Each of these products proudly display the Apple brand to the world, while each product has its’ own identity. Just like you don’t buy tissues and you buy Kleenexes; you don’t buy MP3 players, you buy iPods. Apple’s products are incredibly unique; it enables them to have a huge advantage in positioning …show more content…
Apple’s promotion techniques: Apple has a very keen, personal strategy in how they fill the world with their name. They are extremely effective in their methods of promoting the benefits of what their products have to offer. They captivate your attention and their simple appearance techniques cultivates the mind. Just like one of their very first commercials from the 1984 Super Bowl (Figure 3), they have been creatively one-upping the competitors one logo at a time.
7. Apple’s information system: Apple knows an immense amount of information about their customer base. They are able to use the data they receive whether it is from iTunes purchases, location services use, or in-store purchases, Apple gathers a lot of information, and they are effectively using this knowledge to their advantage. One of the largest benefits of this that gets passed down to the consumers, is the software updates. By collecting data, they are able to quickly fix and provide updates based on what customer’s needs and desires are.
It was not only that Apple perfectly executed all seven of the above factors, but more importantly, they integrated and coordinated each to perform sinuously with their business strategies for optimum effectiveness. Their techniques facilitated them to build a sought-after
Apple’s use of a combine strategy: their naming is most recognizable. When Steve Jobs was away from his company for twelve years, he was able to develop an effective branding technique. As we all well know, the little “i” is in front of all of Apple’s devices that enable us to connect to the big wide world of the internet. For example, iPhone, iPod, iMac, iBook, iCloud, and iTunes. Each of these products proudly display the Apple brand to the world, while each product has its’ own identity. Just like you don’t buy tissues and you buy Kleenexes; you don’t buy MP3 players, you buy iPods. Apple’s products are incredibly unique; it enables them to have a huge advantage in positioning …show more content…
Apple’s promotion techniques: Apple has a very keen, personal strategy in how they fill the world with their name. They are extremely effective in their methods of promoting the benefits of what their products have to offer. They captivate your attention and their simple appearance techniques cultivates the mind. Just like one of their very first commercials from the 1984 Super Bowl (Figure 3), they have been creatively one-upping the competitors one logo at a time.
7. Apple’s information system: Apple knows an immense amount of information about their customer base. They are able to use the data they receive whether it is from iTunes purchases, location services use, or in-store purchases, Apple gathers a lot of information, and they are effectively using this knowledge to their advantage. One of the largest benefits of this that gets passed down to the consumers, is the software updates. By collecting data, they are able to quickly fix and provide updates based on what customer’s needs and desires are.
It was not only that Apple perfectly executed all seven of the above factors, but more importantly, they integrated and coordinated each to perform sinuously with their business strategies for optimum effectiveness. Their techniques facilitated them to build a sought-after