Apple Company Vs Steve Jobs Essay

In 1978, to oversee business interest, Apple Corps, formed by the Beatles, created a logo which was a glistening green Granny Smith apple. In 1980 George Harrison noted that a computer company had an apple as their logo and felt they would break what was already established as their logo and business. Apple Corps sued Apple the computer company for the usage of their trademark. The two companies fixed the dispute by settling in an agreement that Apple computer would use the logo for the use of computer associated item and not music related. The Beatles Company did the right thing in filing a lawsuit against Steve Jobs Computer Company. Job’s company did not ask for permission of the use apple logo and when the second lawsuit came to be they did not abide by the conditions. …show more content…
On March 24 1980 the Beatles released an album in the US titled “Rarities” which went Gold in the US market. For that reason, Apple the “computer company” ought to have known that the Apple logo was associated to the Beatles Apple Corps. According to the text, Steve and Wozniak knew it would cause trouble if they named their company with an Apple logo. The use of the trademark should have been asked by the head of this Computer Company. Apple Computers did not request the use of the logo, hence Apple Corps sued Jobs’ Company and Apple Corps was granted an $80,000 settlement. Steve and his team should have checked with other companies to see if there were any similar trademarks of “Apple”. Therefore, it was Jobs’ responsibility to ask for authorization of the usage of