Essay about Apple Case Study

2734 Words Apr 28th, 2012 11 Pages
Apple Case Study

1) General Environment Analysis (10 points)
1a. Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (0.5point).
Apple’s Primary Industries are: Personal Computers, Digital Music/Media, Computer Software, Handheld Gaming, Digital Reader, Portable Music/Media Player, and Telecommunication.
1b. Identify who Apple's direct competitors (in multiple industries) are (0.75 point).
Microsoft, Dell, Gateway, Alienware, Zune, Napster, Nokia, Samsung, Blackberry, Google, Android, Creative SanDisk, HP, Android, & IMB.
1c. Identify who Apple's indirect competitors (in multiple industries) are (0.75 point).
Cisco, Brocade, Sanrad, Sony, Nintendo, Netgear, Blockbuster,
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Numerous or equally balanced competitors X
Slow industry growth X
High fixed or storage costs X
Lack of differentiation (products or services sold are standard or ordinary) X
It is easy and inexpensive for customers to switch among competitors’ products or services X
High exit barriers X
Your Decision: Is the intensity of rivalry high, moderate, or low for your industry: High

The most favorable industry has the following characteristics: Place your findings below for each category:
The Threat of New Entrants is LOW

The Bargaining Power of Buyers LOW
The Bargaining Power of Suppliers LOW
The Threat of Substitutes LOW
The Intensity of Rivalry among Competitors LOW The least favorable industry has the following characteristics:
The Threat of New Entrants is HIGH
The Bargaining Power of

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