Apple Case Study Essay

3290 Words Sep 20th, 2012 14 Pages

Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27,000 retail employees. Apple also employs over 304,000 U.S. individuals from development to transportations. As of September 11, 2012, Apple is the largest publicly traded company ever. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in
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Won't open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to itself. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple has veto power over Apps sold
• The death of Steve Jobs and the absence of his leadership will be a weakness for Apple as they find ways to match his innovation
• Not shareholder-friendly. Has abused option granting in the past and refuses to pay a dividend despite a huge (and growing) cash level, no debt, and plentiful free cash flow
• The battery life of the products are seen as weak
• Failure of two products; First Apple TV launch and Mac Mini
• Decision to restrict the iPhone to a single network
• The lack of QWERTY keyboard in products like iPad and iPhone
• Low market share in comparison with HP, Dell, Acer, Lenova and Toshiba
• Apple products are highly priced, so it is hard to suit their target market
•Loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers.
•Has a well-deserved reputation for high-quality products that work smoothly. New

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