Apple Case Study Analysis Apple’s history is one of success and failure, state of the art design and isolationist failure. Apple entered the general market in 1978 with the Apple II introducing the graphical user interface (GUI) (Gamble, J., & Thompson Jr, T., 2011). Introducing this type of interface was a huge benefit for home computer buyers because it made computers more interactive and kept the user from having to type all commands in a DOS format. Apple then started struggling within the PC market and went several years changing leadership and battling to become relevant within the market again. Apple had a very isolationist approach to the tech market, restricting developers from knowing anything about their technology to entering legal battles with their competitors over their inventions. Ultimately Apple / Mac lost their “identity” by losing exclusive rights to the GUI (Gamble, J., & Thompson Jr, T 2011).
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They have endured good times and bad, but, seem to have learned what type of leaders and forward looking and planning is needed to be successful. Below is a look at the general SWOT for Apple going forward:
S (strengths) – Dedicated customer base, and cutting edge on most new personal
Technology. Financially sound and leading the market in similar products.
W (weakness) – Compatibility issues for all technology including mac, faddish, high prices
O (opportunity) – Wearable technology, follow the trends, expand home technology
T (threats) - Android wear staying ahead on the wearable technology front.
Android prices are lower on tablets, computers, watches and windows. Windows is still a more popular interface than Mac. Overall Apple has done an excellent job molding their name and symbol into a popular icon. The future of the company’s success will hinge on whether they allow their brand to become a generational fad or if they are truly the icon they portray themselves
They have endured good times and bad, but, seem to have learned what type of leaders and forward looking and planning is needed to be successful. Below is a look at the general SWOT for Apple going forward:
S (strengths) – Dedicated customer base, and cutting edge on most new personal
Technology. Financially sound and leading the market in similar products.
W (weakness) – Compatibility issues for all technology including mac, faddish, high prices
O (opportunity) – Wearable technology, follow the trends, expand home technology
T (threats) - Android wear staying ahead on the wearable technology front.
Android prices are lower on tablets, computers, watches and windows. Windows is still a more popular interface than Mac. Overall Apple has done an excellent job molding their name and symbol into a popular icon. The future of the company’s success will hinge on whether they allow their brand to become a generational fad or if they are truly the icon they portray themselves