Apple Case Analysis Essay example

635 Words Oct 19th, 2011 3 Pages
Apple Computer

Successes and Failures In 1976, The Apple Computer Company is founded by Steve Jobs and Stephen Wosniak. The first computer was little more than a kit computer that sold for $666 dollars and had limited mass market appeal. The following year, the Apple II is introduced and represents the first computer that is designed for the mass market. In 1978, the Apple Disk II is introduced and represents a disk storage solution that is half the price of its competitors and more reliable. In 1984 the original Mac is introduced and is the dubbed “The computer for the rest of us”. At $2,495, the computer is priced for mass market appeal and features an easy to use graphical interface and a push button mouse that revolutionizes
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Their credo: Create your own thing, defy the naysayers and one person can change the world. The very culture that led to its success would prove to be its undoing. Steve Jobs’ uncompromising attitude and unwillingness to accept market realities would leave the company in turmoil and chaos. Jobs was finally forced out by John Scully who tries to keep the culture intact for fear of losing his most creative minds. Their maverick mentality, while fostering the creative spirit, made these people a difficult group to manage. Their inability to adjust to increasing marketing demands and a steadfast belief that technological breakthroughs would sustain their market dominance would ultimately lead to their downfall. A balance between the creative spirit and harsh pragmatism of the business world was never achieved and this led to the continued loss of market share.

Importance of Innovation Innovation drives the marketplace. Apple’s ability, first to recognize an opportunity in the market, and then to introduce an innovative product that would satisfy the consumers’ thirst for new technology would help propel them to a dominate position in the personal computer market. More than any one thing, Apple’s ability to offer quality products at affordable prices was the driving force in their early success. Their unique interface technology transformed an existing technology into one that

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