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uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, and more recently magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd
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Expect the natural language speech processing and interactivity capabilities introduced in October 2011 on the iPhone 4S to be introduced first on the iPad (which uses the same operating system and A5 processor as the iPhone 4S).
Apple is giving substance to speech interactivity by giving it a character - a personal assistant called "Siri". Siri can be somewhat customised by using different languages and idioms (for example, there are three versions of English speech available with country-specific accents and pronunciation - US, UK and Australian). Presumably other customisation or personalization features will also be introduced (perhaps user choice of name and other "identity" characteristics).
Having taught customers to use touch gestures, Apple is now going to teach us how to speak to computers (almost unavoidably, in a specific Apple dialect of speech interaction).
Apple Brand Strength Now Creating Financial Success
So far, Apples' branding strategy is bearing fruit. For example, Apple reports that half of all computer sales through its retail channel are to people new to Macintosh, the company's sales and margins have been growing strongly since 2006, and Apple has achieved several "best ever" quarterly financial results in recent …show more content…
It is now nearly 3 decades since the launch of the Apple Macintosh (on January 24, 1984). Having proven itself and already gained considerable popularity with the Apple II, Apple chose to announce the Apple Mac in one of the most famous-ever commercials, aired during the third quarter of Super Bowl XVIII on 22 January 1984.
The formal product release came a couple of days later on January 24th, 1984.
In addition to the innovative Apple Mac graphical user interface (based on concepts from Xerox PARC), the Mac's industrial design - shown below - was revolutionary for the time. Interestingly, it share's the same screen size (9 inch) as a relatively new PC format: NetBooks, and had a just slightly smaller screen size than Apple's 10 inch iPad and Macbook Air
Expect the natural language speech processing and interactivity capabilities introduced in October 2011 on the iPhone 4S to be introduced first on the iPad (which uses the same operating system and A5 processor as the iPhone 4S).
Apple is giving substance to speech interactivity by giving it a character - a personal assistant called "Siri". Siri can be somewhat customised by using different languages and idioms (for example, there are three versions of English speech available with country-specific accents and pronunciation - US, UK and Australian). Presumably other customisation or personalization features will also be introduced (perhaps user choice of name and other "identity" characteristics).
Having taught customers to use touch gestures, Apple is now going to teach us how to speak to computers (almost unavoidably, in a specific Apple dialect of speech interaction).
Apple Brand Strength Now Creating Financial Success
So far, Apples' branding strategy is bearing fruit. For example, Apple reports that half of all computer sales through its retail channel are to people new to Macintosh, the company's sales and margins have been growing strongly since 2006, and Apple has achieved several "best ever" quarterly financial results in recent …show more content…
It is now nearly 3 decades since the launch of the Apple Macintosh (on January 24, 1984). Having proven itself and already gained considerable popularity with the Apple II, Apple chose to announce the Apple Mac in one of the most famous-ever commercials, aired during the third quarter of Super Bowl XVIII on 22 January 1984.
The formal product release came a couple of days later on January 24th, 1984.
In addition to the innovative Apple Mac graphical user interface (based on concepts from Xerox PARC), the Mac's industrial design - shown below - was revolutionary for the time. Interestingly, it share's the same screen size (9 inch) as a relatively new PC format: NetBooks, and had a just slightly smaller screen size than Apple's 10 inch iPad and Macbook Air