Apple And Apple: SWOT Analysis For Apple

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SWOT Analysis
“SWOT analysis is a tool for auditing an organization and its environment.” SWOT analysis is the first stage of planning and helps marketers to focus on key issues” (Apple’s Change, n.d.). SWOT analyses are great tools to use on new businesses when identifying strengths, weaknesses, opportunities, and threats that may affect the business.
Strengths
Strengths for success include being a people person and having excellent communication skills. In the business field, it is a strong belief that interacting with others and possessing excellent communication skills is very important. Being able to gain the trust of the customer is imperative in all aspects of business. Great communication skills do not come from knowing what to say, it includes knowing how to listen. Being able to listen to customers and fulfill their needs are great skills to acquire.

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