Apple, A Technological Brand Company In The Apple Company

Improved Essays
Apple Company is a technological brand company in the worldwide. It was founded in April 1, 1976 by two founders, Steve Job and Steve Wozniak. Later, Ronald Wayne, Steve Job’s friend, became one of the Apple founders in 1977. Apple is a vast company which is located in Cupertino, California with the a hundred of subsidiaries and operations in most countries. The company was introduced to the world as a small business that invented the computer with a typewriter like keyboard, and output device is a TV set. Nowadays, Apple becomes the popular technology company with a brand image around the globe and debuts to the world as a technology enterprise bringing customers new electronic and advanced products to improve the living standard and make …show more content…
Reversing to 1976 when the company introduced the first computer product with only 50 units of Macintosh, the company was not well-known and the product was not attract the customer. Later, this product, which was known as Apple I, had no case and no data, and it was an inexpensive computer during this period. Therefore, in 1977, due to the function of that Apple I did not eminently serve the demand of the customers and the sale was low, the company started to develop the Apple I into Apple II which contained with the new versions of software and the loading speed improved. During that generation, Apple designed its logo with the color graphic, iconic, colorful and dynamic. In 1983, Steve Job introduced Graphical User Interface (GUP) countering Liza. Liza was a personal computer that offered the GUP in machine aimed at individual business users. In contrast, due to the production of Liza and the system was costing an amount of money. As a result, Macintosh was officially released instead of Liza in 1984. It was the first time that Mac developed and had a high level graphic for the time adding to the development of desktop publishing to the market. After years, the Mac portable released. Due to …show more content…
At the same time, iPhone was a new smart phone of Apple Company. iPhone had the camera, music player and many programs in phone, especially a multi-touch. Furthermore, in the same year, Apple Company, Inc changed into Apple Inc. It was when the company developed and grew to be more famous and spread the world with its advanced technology of the year. Not only introducing the new smart phone but also attracted the customers with the new programs of its, App store. App Store is a downloading application onto their iPhones. Customers were so excited to the releasing of this product of Apple. After iPhone released, the modest tablet was released not the long after. The tablet was slightly known as iPad. Later, it updated from iPad to iPad2, iPad2 to iPad mini and finally becomes iPad pro. In 2011, Apple came to favor customers by sending iPhone 4 into the market. It released with various other stylish and highly-functional devices. The Software programs also made Apple gain profits due to its innovative and cutting-edge designs. Apple was transferring the world into the modern one, and the customers were looking forward to see the new out coming of Apple products. Then in 2012, iPhone 5 appeared. Not only iPhone

Related Documents

  • Great Essays

    However, their marketing on innovation and design of the iPad also catches the attention of new potential consumers. To many the technology was not totally new, but the concept was and Apple focussed on that. Previous products from Apple put their brand in the limelight and made any new product launch a much anticipated one. amount of reputation, awareness and prominence in the marketplace before it was even launched. So how is Apple’s Integrated Marketing Communications organised to communicate the iPad’s positioning strategy?…

    • 3020 Words
    • 13 Pages
    Great Essays
  • Improved Essays

    o MARKETING OBJECTIVES The marketing objective is to bring a new feature by adding a camera which will increase the sale of Apple watch. Through proper advertising the Apple watch can double its sales and compete better against its competitors like Huawei, Sony and Samsung. o MISSION STATEMENT A mission statement is describing a company’s function, competitive advantages and market in a short written statement. Apple designs Macs, the best personal computers in the world, along with OS X, life, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.…

    • 891 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Was It Worth It Mac? Apple products are known the world around, but do they really deserve the popularity and recognition they receive? Apple was founded by Steve Jobs and Steve Wozniak in 1977 and went public in 1980 (Finkle, and Mallin). Soon after opening the company released some wonderful new products. In 1977 the Apple II was introduced and was the first of the PCs, in 1991 they set the standard for laptops and in 2007 they released the world changing iPhone (Cusumano).…

    • 1137 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Wikipedia(2015) Apple Inc states, that, “Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services” . “iPhone line of Smart phones designed and marketed by Apple Inc “. Apple recently launched iPhone 6S and 6S plus models which are their latest Smartphone in the iPhone line which started with the launch of first iPhone in 2007. iPhone offer a product with a unique combination of multi-touch screen, phone, camera, i-pod, Internet communicator, Style, Built-in-battery etc. By the year 2015 Apple has sold more than 700 million units of iPhones and has 453 exclusive Apple retail stores in 16 countries. Objectives…

    • 944 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People act as if this statement were a prophecy and believed it. Apple does inspire confidence and makes themselves look like they're the best. With these things in mind, Apple is well liked by everyone. Apple Inc. is a company that has changed the world. Steve Jobs and Steve Wozniak created the first Apple computer and got Apple to where it is today.…

    • 618 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    AUCA Case Study

    • 1337 Words
    • 6 Pages

    It was the start-up point, the stage of introducing new product. After while, it grew in the form of 3G and 3GS. Using Market Expansion Strategy company started to spread its product outside of the country. Then the iPhone developed into an amazing 4 & 4S. Apple improved the quality of the product and add some features, consequently, new phone showed rapid sales growth.…

    • 1337 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    I think this method truly helped me to purchase an Apple computer. Another part of their business strategy is to expand their market by building retail stores, creating online stores, and establishing a third party distribution network to reach more customers (Apple Inc., 2015). This company also believes in investing in research and development to continue advancing in technology for its consumers (Apple Inc., 2015). This is how Apple stays on top of their game and continues to be a leader in technological…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Iphone Industry Analysis

    • 1210 Words
    • 5 Pages

    After years of dominating the phone market, Apple is about to get tested like never before. With Apple producing basically the same phones over and over again, people are starting to catch on and see the light. With Android packing so many new things into one phone its going to be tough for Apple to compete. Steve Jobs, the creator of Apple, has changed the industry of music forever by making a device that you can take anywhere and have music and video integrated into it. With a sleek design and an expensive price tag, Apple was doing great and even produced the first touch screen mp3 and phones, which changed the market forever.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    While 2 out of 10 new products are successful, new products introduced as brand extensions are more likely to succeed. A brand extension can earn its own brand equity as well as contribute to the equity of the parent brand. For example, Apple’s iPhone has earned significant brand equity on its own and contributed to the equity of the Apple brand by clarifying brand meaning, enhancing Apple’s brand image and bringing new customers into the brand, as well as, increased market coverage. The iPhone is considered the most influential consumer electronic product ever made for various reason such as it inspired thinner phones, better screens capable of multi-touch input thus contributing to Apple’s brand equity. In addition, the introduction of the iPhone was accompanied with building an online App Store.…

    • 1555 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Apple Inc. 2015. Student’s Name Institutional Affiliation Introduction The formation of Apple Inc. can be dated back to 1976. The founder; Steven Jobs and Steven Wozniak came up with the first computer called Apple I. Apple II was then introduced in 1978.The introduction of Apple II set the pace in the industry since it had a setting for color display. Apple became one of the leading PC industry members when they eventually an application that was used to upgrade the Macintosh computer. Notebook computer that is the first generation was released in 1991 followed by PowerMac family and power Book in 1994.The growth of Apple Inc. was not without challenges.…

    • 2327 Words
    • 10 Pages
    Great Essays