Apple, A Technological Brand Company In The Apple Company

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Apple Company is a technological brand company in the worldwide. It was founded in April 1, 1976 by two founders, Steve Job and Steve Wozniak. Later, Ronald Wayne, Steve Job’s friend, became one of the Apple founders in 1977. Apple is a vast company which is located in Cupertino, California with the a hundred of subsidiaries and operations in most countries. The company was introduced to the world as a small business that invented the computer with a typewriter like keyboard, and output device is a TV set. Nowadays, Apple becomes the popular technology company with a brand image around the globe and debuts to the world as a technology enterprise bringing customers new electronic and advanced products to improve the living standard and make …show more content…
Reversing to 1976 when the company introduced the first computer product with only 50 units of Macintosh, the company was not well-known and the product was not attract the customer. Later, this product, which was known as Apple I, had no case and no data, and it was an inexpensive computer during this period. Therefore, in 1977, due to the function of that Apple I did not eminently serve the demand of the customers and the sale was low, the company started to develop the Apple I into Apple II which contained with the new versions of software and the loading speed improved. During that generation, Apple designed its logo with the color graphic, iconic, colorful and dynamic. In 1983, Steve Job introduced Graphical User Interface (GUP) countering Liza. Liza was a personal computer that offered the GUP in machine aimed at individual business users. In contrast, due to the production of Liza and the system was costing an amount of money. As a result, Macintosh was officially released instead of Liza in 1984. It was the first time that Mac developed and had a high level graphic for the time adding to the development of desktop publishing to the market. After years, the Mac portable released. Due to …show more content…
At the same time, iPhone was a new smart phone of Apple Company. iPhone had the camera, music player and many programs in phone, especially a multi-touch. Furthermore, in the same year, Apple Company, Inc changed into Apple Inc. It was when the company developed and grew to be more famous and spread the world with its advanced technology of the year. Not only introducing the new smart phone but also attracted the customers with the new programs of its, App store. App Store is a downloading application onto their iPhones. Customers were so excited to the releasing of this product of Apple. After iPhone released, the modest tablet was released not the long after. The tablet was slightly known as iPad. Later, it updated from iPad to iPad2, iPad2 to iPad mini and finally becomes iPad pro. In 2011, Apple came to favor customers by sending iPhone 4 into the market. It released with various other stylish and highly-functional devices. The Software programs also made Apple gain profits due to its innovative and cutting-edge designs. Apple was transferring the world into the modern one, and the customers were looking forward to see the new out coming of Apple products. Then in 2012, iPhone 5 appeared. Not only iPhone

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